Our guide to floristry
Kristina K

Our guide to floristry

Our guide to floristry

Published April 17 2015

Flowers make the world a happier place. Forget about exercise to de-stress or eating healthy. It’s pretty obvious - when spring arrives and the first buds of yellow and purple crocus make its appearance, the whole place bursts into life and people walk with a spring in their step! If you find yourself drawn to the bright, enchanting colours, wishing you could surround yourself with blossoming flowers every day (even when it’s cold and wintry), then studying floristry might be just your cup of tea. For hobbyists, beginners floristry classes are great to kick-start your newfound love.


I wondered lonely as a cloud... when all at once I saw a crowd, a host of golden daffodils

They’re so mesmerising that they’re even mentioned by William Wordsworth in his famous poem, Daffodils. Whilst watching dancing daffodils may be invigorating, picking flowers and arranging them to make beautiful bouquets is way more rewarding. Why not learn to design traditional floral arrangements for centre pieces and hand-tie bouquets in a fun, creative environment? Not only will they make great gifts for friends, family and brighten up your own home, they could also lead to a career change.


For the professional florists

With  good experience either as a manager or a senior florist already, you’ll be introduced into the world of commercial floristry. You’ll be trained to construct a vast range of designs such as tied bouquets, wedding accessories, bridesmaid designs and funeral work. On some courses, you’ll learn about floral arrangement, from Japanese Ikebana to Mille Fleur, Biedermeier and parallel design. You’ll develop important business and management skills to help you progress further in your career.


The blooming business

If you’re in the flower business or hope to dip your toes in the water, you’ll be happy to know that the floral industry is thriving! Festive seasons and special occasions like Valentine’s Day, Christmas and Mother’s Day see a massive soar of profits in the floristry industry. So, enrolling on courses to learn new floristry skills such as the Christmas flower courses, will help you serve the high demands.       


Are qualifications important?

Qualifications are not essential to work in floristry, but they do help. Unlike being a dentist or an accountant, customers don’t expect you to have undergone extensive training. However, knowing your products will help you to do your job better and build a pool of returning customers. You can train in floristry on a full time or part time basis or even attend weekend workshops and apprenticeships. Classes are very practical and your develop your commercial skills along the way. Some of the things you’ll learn about will include the cost of materials and value for money, speed, introduction to flowers and their uses, and customer service. The City and Guilds floristry qualifications are on par with industry standards and range from awards, certificates and diplomas, catering for anyone who’s never had any previous experience of working in the floristry industry to experienced florists who wish to progress onto management level and run their own business. 


Flower fun!

Have you got what it takes to work with flowers? Why not check to see if you’ve got the qualities to be around them? It’s all in the name…

·         ‘F’ is for FRIENDLINESS. Being approachable and smiley is important as a florist. Customer service skills are essential as you’ll be spending a lot of the time interacting with customers, suppliers and colleagues.

·         ‘L’ is for LOVE! You need to be crazy-passionate about flowers because you’ll not only be surrounded by beautiful flowers, but the duties involved can be dirty. You’ll have to cut stems, get rid of dead leaves, work with sharp thorns and sap.

·         ‘O’ is for OOMPH! You must have bags of creativity to create beautiful yet interesting flower decorations. You’ll be playing with different types of flowers, colours, ribbons, baskets, chocolates and even teddy bears, and sometimes, adapting ideas from books and putting a twist to them.

·         ‘W’ is for WORKING hard. There’ll be long hours and working through the night when you receive large orders for parties and weddings. The hours are antisocial with lots of early mornings and weekend work.

·         ‘E’ is EXPERIENCE. If you’re only starting out, get some work experience  with other senior florists. But be warned, you’ll probably have to start from the bottom first and that’ll involve sweeping floors and watering flowers.  

·         ‘R’ is for building a REALLY good website. A strong web presence is important to gain new customers as it provides a platform to display your portfolio.

·         ‘S’ is your desire to SATISFY people. Your flowers will touch people’s emotions, and are normally there to celebrate the important moments in their lives. You’ll get a sense of fulfilment, knowing that you’ve used your skills to make others happy.


Did you know?

Prince Charles is paid one daffodil a year as rent for his lands on the Island of Scilly, off the coast of Cornwall.

Moon flowers only bloom at night, closing during the day.

Gas plants produce a clear gas on humid warm nights. It’s believed that gas can be ignited with a matchstick.

The largest flower in the world is the Rafflesia Arnoldii, and it can grow up to 3 feet across and weigh up to 15 pounds! It emits a repulsive odour, similar to that of rotting meat which attracts insects. 

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