Strategic Marketing

Morley College
(4.6)146 reviews
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Course description

Strategic Marketing:

What you will learn

This course is suitable for learners with solid understanding of basic marketing principles. It offers a detailed guidance to creating a successful marketing strategy.

By the end of the course you will be able to

  • Understand the concept of strategic marketing
  • Learn to undertake macro environmental analysis (PESTLE)
  • Learn to carry out micro environmental analysis (SWOT)
  • Understand the process of segmentation, targeting and positioning (STP)
  • Set up marketing objectives and strategies
  • Create and evaluate strategic marketing plan

Additional entry requirements

You need to be aged 19 or above. To get the most out of your class you should have a good working knowledge of written and spoken English

Course reference: BUS032C1819 (use this when contacting provider)

Course info
Start Date: No future start dates currently available


London, SE1 7HS


6:30pm - 9:00pm


6 Weeks


Part time evening


No Qualification

From: £315

Summary of all course reviews for Morley College

146 reviews


Average student ranking

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