Squared Online for Business - Certificate in Digital Marketing endorsed by the IAB and the IPA and accredited by the CPD

(2.4)8 reviews
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Course description

Squared Online for Business - Certificate in Digital Marketing endorsed by the IAB and the IPA and accredited by the CPD:

What is Squared Online?

Squared Online is the global award-winning digital marketing leadership course developed with Google and powered by AVADO to create digital business leaders and enable companies to upgrade their teams' digital capabilities.

Who is Squared Online for?

Squared Online is designed to help companies upgrade their digital capabilities, retain talent and bridge the digital skills gap.

Managers, executives, heads of department and senior directors across the world join to learn together and from each other online.

Agencies upskill their accounts and delivery teams to:

  • Tackle client briefs more effectively
  • Break down silos between accounts, delivery and digital teams

Leading brands upskill their marketing and product teams to:

  • Drive marketing effectiveness across digital channels
  • Share digital expertise across global teams

What will your team learn?

Developed with Google, Squared Online is the only digital marketing course that also develops leadership skills. The course is built around collaboration, solving real-world business challenges and learning by doing - so your team will immediately start applying in their job what they learn on the course. This is key for businesses looking to transform their digital capability.

How does Squared Online work?

Squared Online is made up of five modules and takes a total of five months to complete. Participants will need to set aside 4-6 hours a week, which will give them time to:

  • Attend their live class
  • Complete the online pre-and-post class activities, and submit individual assessments, group projects and group feedback on time

How do businesses benefit?

Squared Online graduates have increased confidence and ownership of digital strategy across all channels. They’re collaborative, work effectively in teams and are better connected within their organisations and the wider industry. Graduates put digital capability at the heart of their organisations because they can:

  • Evaluate the relationship between digital innovations and changing consumer behaviour, and communicate how this relationship will evolve in the future
  • Propose how an organisation can build an effective digital-first presence that drives consumer engagement and long/short term objectives
  • Design digital-first marketing strategies that utilise various technologies across the entire customer journey
  • Advocate ways to drive organisational change by bringing together skills in digital strategy and leadership

What is the next step?

When your business joins Squared Online, you’ll have a dedicated account management and student support team as well as regular reporting on student progression and results.

Squared Online is a global product, but it can also be customised.

Join Squared Online to upskill your team, transform your digital strategy, retain your brightest talent and deliver results that make an impact. Talk to our team about this opportunity today.

Additional entry requirements


Training for employers

This course has been specifically designed for companies training their employees.

Course info


Qualification awarded by the course provider


UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

Variable - to suit the learner

Virtual help:

No attendance for this course

Course type:

Online course

Total time for completion:

5 months

More info on price: VAT extra.

Summary of all course reviews for AVADO

8 reviews


Average student ranking

Reviews of other courses at AVADO


Avado Make it Hard Work
2 5
by Kirsty - March 2019

I am close to finishing my course through Avado having started in October 2017. Positive Comments: I cannot fault their sign up process, the sales team are super helpful to get you on a course and get your money! Answered all my questions and were really helpful. I also genuinely cannot fault my tutor, his tutor videos are detailed and clear, I do a lot of own time learning so rarely am in time with the class or watch videos live, but if I email him he responds within around a day, he provides me any material I need and has helped confirm things for me. The knowledge checks are helpful, there are very few example/ practise questions in the book so having this online check, to be used alongside AAT practise questions, is great. Negative Comments: Although the tutor is helpful, actually rarely needed. So if I could go back again knowing this, I wouldn't need to pay tons for a course with a tutor, I'd just buy books and look online & at AAT forums. I completed level 3 with Osbourne books and actually I cannot fault them, I changed because people told me level 4 was such a step up I would struggle without a tutor, I disagree. There are errors everywhere, and I mean everywhere. The books are super hard at times because they say something such as "Emily has bank interest income of £7,900", and then as they start their example workings, the figure of £8,400 is used, £7,900 to be found no where other than the question. You sit for 10 minutes trying to genuinely work out if you are totally missing something, or Avado are just incapable of double checking before they print. Errors are common in knowledge checks, "Answer to 2 decimal places" so I'd type 3.27 and then I get a question wrong and when I check their answer they have put "3.274" - So I knew I was doing well despite my 60% knowledge check results, but I had to go through all answers to confirm that it was Avado being ridiculous and not myself. I have emailed my tutor and Avado each time I spot an error, thinking ok someone can now know exactly where to look and quickly update it. I have gone back to find errors I reported, still errors. The other thing is that the books can be very hard to follow, say you have a management accounts example, with a cost card which is the basis for all questions for the next chapter, the cost card will be printed once on page 24, and then all examples and questions relate to this 1 cost card. You get to page 50 and it's still referring to this cost card which is pages and pages back so you are flicking through trying to find the original, they don't just print it again so you can clearly see where figures are coming from. I have passed all exams to date with pass rates of 82%+, so I am obviously getting it with Avado, I just think they have actually made it hard work and if anyone asked me I would not recommend them. If you have the money to spend then find a better more reliable company or do a college course. Otherwise AAT & books will get you through.

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1 Hotcourses user(s) found the following review helpful.


Very confusing
2 5
by Jordan - June 2018

I started this course barbecue i wanted classes that i could watch as im pretty poor at reading. at first this was good but the layout started to change classes where not in the right order, named correctly and in some lay outs just flat out didn't make scenes. i.e. week 5 "name" Week 2 " name" Week 5 "Differant Name" Week 4 "name" this got me very confused and this never really changed. i found it harder and harder to get through the weeks plan because i couldn't find the classes, after i did i was fine. but fining the classes was plain stupid. if you just plan on reading the books they send you and nothing else sure but if not dont bother. the tests they send you are easy to guess the answers and the boxes can only fit the correct answer in so your not learning your just putting the only number that can fit in. finally as just a point to the company. check up on your learners to see how things are going and if they need assistance or anything, i have called at least 5 times because of the issues above and am now falling quite far behind. this isnt a must but could help with success rates and stop people like myself from just wanting to quite and go somewhere else to try again. if i get through this course i will not be coming back.

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5 Hotcourses user(s) found the following review helpful.

Please note reviews of AAT Level 2 Certificate in Accounting (Foundation) are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.

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