Speech writing

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Course description

Speech writing:

This highly practical one day course will encourage participants to use the session to at least make a start on a speech to be written and delivered.


Review of the four phases of speech writing

  • Preparation
  • Writing
  • Rehearsing
  • Rewriting


  • Who is the audience?
  • What do they know/not know/want to know?
  • When is the speech being made?
  • How will it be delivered?
  • Where is the setting?
  • Why is the speech giver making the speech/with what authority?


  • Themes
  • Anecdotes
  • Numbers
  • Examples
  • Arguments


  • Put the material into the best sequence. Throw out what does not fit.

Writing - structure the speech as:

Opening of up to 500 words

  • Gain attention
  • Give purpose
  • Transmit assurance
  • Link to today


  • Apology
  • Explanation
  • Standard greetings
  • "I'm going to talk...."

Body in sections, clearly signaled to a listening audience


  • Three-part lists
  • Compare and contrast
  • Links to audience
  • Parallel structures
  • Questions posed and answered
  • Anecdotes
  • Connections to values of audience
  • Benefits, not features
  • Humour

Link sections with strong transitions - tell them what you are going to say, say it, tell them what you have said


  • Show clear conviction and belief
  • Mirror the opening
  • Answer all questions left hanging

Structure the supporting material: full text/overheads, etc

Develop the materials for the speech giver: notes or full text; a combination?

Check for:

  • Timing at 100 to 120 words a minute
  • Peaks and troughs
  • Colour
  • Combination of supporting material and text

Rehearsal - get speaker to see text/notes; have it read out

Check for:

  • Awkward phrasing for the speaker
  • Timing
  • Mannerisms


  • Change phrasing/length/peaks
  • Think again of audience and setting
  • Check supporting material

Application of the first two stages for a practical exercise

Additional entry requirements

The above outline is just an example of what we can deliver for you. All our in-company training is tailored to suit your specific needs, so we will design a bespoke solution to meet your objectives.

Training for employers

This course has been specifically designed for companies training their employees.

Course info


Can be taught anywhere in United Kingdom. Contact course provider to agree precise meeting place.


During the day


1 day


Customised to suit your needs.


Certificate of Attendance

per course

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