Social media marketing course (Level 4 Diploma)

(4.9)38 reviews
Recent reviews of this course provider

Great course with very helpful tutor

This course is a well thought out, well-written introduction to web editing. It ...more

See all reviews
Trusted provider
Top rated provider

This badge shows that the course provider you are looking at has scored on average 4 or more out of 5 stars from at least 30 other users who have taken the time to post a review on Hotcourses

Add to shortlistShortlisted by 65 people


Course description

Social media marketing course (Level 4 Diploma):

Our social media marketing course equips you with the skills to use popular social media platforms such as Facebook, Twitter, Instagram, YouTube, Pinterest as powerful marketing tools, to help raise your profile, either personally or within the workplace.

Many businesses settle for a token Twitter feed and Facebook page, without understanding how to use them.

They don't realise that they could use social media to dramatically enhance their reputation, expose themselves to potential clients, generate leads, and most importantly increase their income.

From freelancers to multimillion-pound corporations, an effective online presence can mean the difference between business success and failure.

Our online social media marketing course takes you through the essential features of building a web presence that puts you ahead of the competition.

We offer full guidance throughout, as well as feedback on a range of assignments designed to help you put the theory into practice.

Our comprehensive social media marketing course teaches you how to:

  • build a blog that engages your audience and gets you more business
  • maintain an effective presence on Facebook, Twitter, LinkedIn and the other big social media platforms
  • write for the web and get the most out of search engine optimisation (SEO)
  • manage the online reputation of your business or organisation

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.

We have an excellent track record in helping our social media marketing learners find work, set up as successful freelancers, and use new skills in their current roles. See examples on our own website.

Duration and hours

The duration of this course is flexible. You fit your studies around your lifestyle, and learn at a pace you're completely comfortable with.

Course subjects

Lesson 01: Introduction to social media

Lesson 02: Web writing techniques

Lesson 03: Business blogging

Lesson 04: Interaction and engagement

Lesson 05: Use social media for SEO

Lesson 06: Social media and reputation management

Lesson 07: Devising a social media strategy


When you finish, you will receive the ABC awards level 4 diploma in social media marketing, and a unit learner summary which lists the subjects you have studied. This qualification will add value to your CV and will enable you to apply for jobs within the social media industry.

Additional entry requirements

No experience or previous qualifications are required for this course. It is available to people of all ages and abilities. The only thing we ask is that you have basic written English skills.

Awarding body

ABC Awards

Course reference: Social media marketing (use this when contacting provider)

Course info


Nationally recognised qualification


UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

Variable - to suit the learner



Virtual help:

You will benefit from unlimited

View more

Course type:

Online course

Total time for completion:

No time limit

per course

Summary of all course reviews for College of Media and Publishing

38 reviews


Average student ranking

Reviews of other courses at College of Media and Publishing


A good all-round course with lots of valuable learning points
4 5
by Matthew - December 2018

I really enjoyed the flexibility of this course - having started it in January 2017 and just finished in December 2018, it's great not to have imposed deadlines (although some users may prefer a more rigorous approach). The contents are interesting and great preparation for future career plans. The tutorial support good - and prompt. Any clarification was usually dealt with in a timely manner.

Was this review helpful? Yes No


Great course and good value
5 5
by Rory - December 2018

If you're thinking of entering Copwriting or are seeking to build on your existing skills this is a good course that covers just about every form of copywriting I can think of. The assignments get more and more challenging (the writing for web, social media and blogs assignment is a monster!) but ultimately that's what you want in an online course - to be stretched. The website online learning area is easy to navigate and your tutor is helpful and quick to mark your assignments. I've only just completed the course and am now considering doing the editing and proofreading one too.

Was this review helpful? Yes No

Please note reviews of Copywriting course (Level 4 Diploma) are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.

Course reviews

This course currently has no reviews.

Write a review

Course photos

  • Social media marketing course (Level 4 Diploma) by College of Media and Publishing on Hotcourses

Ask a question

Get course info