Social Media Strategy

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Course description

Social Media Strategy:

This course is ideal for a business owner who wishes to harness the power of social media to increase their prospects.

These skills would also be useful for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as others involved in PR, event management and promotion.

You will learn how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business.

By the end of this course, you will create a social media strategy, a social media policy and a content plan.

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:

Learning object 1 - Setting the Scene

  • What is social media and what are the benefits?
  • Why use Social Media?
  • What worries you and excites you?
  • Taking a strategic approach.
  • The social media cycle
  • The importance of listening

Learning Object 2 - Review

  • Current or traditional marketing methods
  • Brands and values
  • What does success mean?
  • Types of marketing materials
  • Current use of social media in the business
  • Action points

Learning Object 3 – Aims and Audience

  • Reasons and aims for using social media for marketing
  • The impact on the type and size of the business on the social media tools chosen
  • Typical audience groups on social media
  • Identifying the social media audience of your business
  • The keywords of the business

Learning Object 4 – Channels

  • Blogs
  • Newsletters
  • Niche tools (Snapchat, Foursquare, Digital Vouchers)
  • Facebook, LinkedIn, Twitter
  • Videos and Podcasts
  • Pinterest and Instagram
  • Forums
  • Social Bookmarking
  • Increased use of mobile
  • Digital Advertising
  • Mobile marketing

Learning Object 5 - Content

  • What is content?
  • Content or Relationship marketing
  • Content ideas
  • Content curation
  • Creating a content plan
  • Re-using content

Learning Object 6 – Resources

  • What resources does the business need to carry out social media?
  • Outsourcing social media
  • Social Media Policies
  • The risks of social media
  • Identifying training needs
  • How to manage a crisis on social media

Learning Object 7 – Measure

  • How to measure what you are doing on social media
  • What constitutes success on social media?
  • Social metrics map
  • What success means for the business
  • Tools to measure success

Learning Object 8 - Putting it all Together

  • Getting started with social media
  • Creating a social media strategy
  • Do's and Don'ts on social media
  • Starting again

Full support via our online forum, email and Skype.

Additional entry requirements

You will need access to the Internet.

Training for employers

This course has been specifically designed for companies training their employees.

Course info


Qualification awarded by the course provider

Study Hours:

17 hours


Beginner Intermediate Advanced

Virtual help:

Support is provided through a live

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Course type:

This is a distance learning course

Total time for completion:

12 months

per course

More info on price: includes VAT

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  • Social Media Strategy by Concise Training on Hotcourses

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