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Social Media Marketing Diploma Course: Online course

Centre Of Excellence
(4.7)9 reviews
Recent reviews of this course provider

Informing and detailed, but only in text and a bit outdated.

The first thing I want to portray is that this course is very informing and deta...more

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https://www.hotcourses.com/courses-by-subject/Social-Media-Marketing-Diploma-Course-Online-course-courses/56432486/

Course description

Social Media Marketing Diploma Course: Online course:

This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Who is it for?

This course is for self-employed and small business owners trying to market their business on social media all by themselves and for people aspiring to be social marketing managers at big companies:

This course is of value to all marketers, agency account directors, media planners and buyers as well as publishers, directors of sales and media representatives. The course is of benefit to people with little or no experience or knowledge of social media, and those who seek to better understand how they may generate benefits to brands.

This course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.

Our training & education social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media'·social'; examine why it's important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.

Course Objectives:

Introduction to Social Media:

What the course is all about and how it ought to be used.

Social Media Marketing:

What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms'’ Facebook, youtube, twitter, google+, linkedIn and blogs.

The Marketing Part of Social Media Marketing:

Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, facebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials

Content drives everything on social media:

planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blogposts, facebook posts, tweets, white papers, and stuff, content creation strategy

Facebook marketing:

Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective facebook ad, capturing likes, ROI calculation

YouTube Marketing:

Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube

Google+ marketing:

Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+

Blogs and Microblogs:

Marketing and managing through blogs like wordpress, twitter, promoting offers through tweets, staying engaged through twitter

LinkedIn:

promoting your business to people who will promote your business, attracting best talent

Putting it all together:

How these platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines.

Additional entry requirements

None

Training for employers

This course has been specifically designed for companies training their employees.

Course reference: 56432486 (use this when contacting provider)

Course info
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Qualification:

Qualification awarded by the course provider

UK

UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

Variable - to suit the learner

Virtual help:

No attendance for this course

Course type:

Online course

Total time for completion:

No time limit

£147 ( 67% off )

£49
per course

Summary of all course reviews for Centre Of Excellence

9 reviews

(78%)
(11%)
(11%)

Average student ranking

Reviews of other courses at Centre Of Excellence

centre-of-excellence

Informing and detailed, but only in text and a bit outdated.
3 5
Hotcourses
October 2017

The first thing I want to portray is that this course is very informing and detailed. The information is professional and practice oriented. It it paired with some useful exercises. The diploma comes with CPD credits. However what disappointed me a lot was the way in which the information is given. It is only via text. So in essence you pay money for a online book which you cannot even download. The next disappointing thing is that the course uses some outdated science which has been disproven. Namely the eye accessing cues. The movements of the eyes are not correlated with memory or construction of a lie.

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124 Hotcourses user(s) found the following review helpful.

centre-of-excellence

Perfect for My CPD!
5 5
Hotcourses
by Liz - October 2017

As a Teaching Assistant in a primary school where we have a number of children who are on The Spectrum, this course and the ABA Therapy course have both been amazing for my Continuous Personal Development. I don't think I've ever studied anything that has had such an immediate and profound effect on my work life before. Getting a distinction in both of these courses has really impressed our Headmistress and Governers too which is a bonus! Plus Kate and Steph have been brilliantly supportive (not to mention patient LOL) throughout the entire process.

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31 Hotcourses user(s) found the following review helpful.
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