The course outline details about hte Sales Promotion, Field Marketing and Brand Experience. In this course, they will learn about Sales promotion plans:the objectives; Retention programmes; Sales promotion:methods and techniques; Range of field marketing activities and Brand experience and events.
Upon completion of this course, you will be able to understand the value and role of sales promotions. Ways in which sales promotion is thought to work. The merits of loyalty and retention programmes. Different sales promotion methods and techniques. Ideas associated with field marketing andrelated activities and Principles associated with brand experience.
This course is targeted for Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.
Certificate of Attendance
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