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Professional Specialist Diploma in Social Media Marketing (DMI Accredited) Online Training Course

Learning247
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Course description

Professional Specialist Diploma in Social Media Marketing (DMI Accredited) Online Training Course:

Social media is an essential marketing tool for businesses and organisations operating in a digital world. So it follows that those with strong social media marketing skills are highly sought after individuals. This Professional Diploma in Social Media Marketing from the Digital Marketing Institute is a respected and comprehensive course that’s suitable for complete beginners.

What Will I Learn?

There are ten modules included in this course including content creation and content outreach, plus in-depth looks at the key social media platforms of Facebook, Twitter, LinkedIn, Google+ and Youtube. You’ll also study future trends and strategy planning to come out with a good all-round skills base in social media marketing.

Who Is This Course For?

This course is for those interested in a career in social media marketing, or business owners who wish to use social media marketing to improve their business reach. There are no pre-requisites to take this course. All you need is a keen interest in social media marketing.

KEY LEARNING POINTS

Work through 30 hours of quality course materials split across 10 modules to develop a professional understanding of social media marketing.

  • Begin with an introduction to the foundation principles and key channels of social media marketing.
  • Learn how to develop an integrated and effective social media marketing strategy.
  • Follow on with a module on content creation, its value and what makes it shareable.
  • Look at content outreach including content seeding, promoting and distribution to achieve maximum reach.
  • Develop an understanding of Facebook and plan an overall Facebook advertising strategy.
  • Continue on to look at Twitter and how to use it to target potential customers. Also look at measurement using Twitter analytics.
  • Follow with a module on how to use LinkedIn as an advertising platform, including everything from ad copy creation to measurement and more.
  • Learn how to use Google+ to generate engagement, including how to use platform specific features like Events and Hangouts.
  • Move on to Youtube and understand how it works as a content sharing platform.
  • Examine future trends and learn how to integrate any social media platform into your social media marketing strategy.
  • Finish with a module on strategy and planning to cultivate the essential skills needed to create and implement a successful model for a social media marketing strategy.

PLEASE NOTE - The course and exam must be completed within 12 months.

Course Detail

  • Online Course Access : 1 Year
  • Compatibility : Windows, Mac
  • Exams Included : Yes
  • Tutor Available : Yes

Additional entry requirements

None

Awarding body

Digital Marketing Institute

Course reference: ES113024 (use this when contacting provider)

Course info

Qualification:

Professional or Industry specific qualification

UK

UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

Variable - to suit the learner

Level:

Beginner Intermediate Advanced

Virtual help:

No attendance for this course

Course type:

Online course

Total time for completion:

No time limit

£1,950 ( 23% off )

£1,495
per course

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