/

Professional Diploma in Digital Marketing (DMI Accredited) Online Training Course

Learning247
(4.8)4 reviews
Recent reviews of this course provider

anaphylaxis

amazing course enjoyed learning ...more

See all reviews
Add to shortlist

https://www.hotcourses.com/courses-by-subject/Professional-Diploma-in-Digital-Marketing-DMI-Accredited-Online-Training-Course-courses/57309760/

Course description

Professional Diploma in Digital Marketing (DMI Accredited) Online Training Course:

As the commercial world has moved online, marketing professionals have had to adapt to stay competitive by gaining the expert skills needed to succeed in digital marketing. The Professional Diploma in Digital Marketing has been expertly created to provide an expert-led, cost effective training solution for individuals and businesses to learn about this fast-moving and important field.

What’s new?

The latest update of the DMI syllabus makes the certification even more relevant and work-ready. The focus has now shifted more towards SEO, content and website optimisation, rather than the more traditional marketing technique of Social Media. As the Digital Marketing landscape changes, it is important that courses are up to date, and nobody is closer to the forefront than the Digital Marketing Institute.

What Will I Learn?

The practical, easy-to-engage with modules will teach all you need to know to get started with key digital specialisms including mobile and social media marketing, email, Pay Per Click (PPC) and Search Engine Optimisation (SEO). No previous experience in marketing is required to begin the course as it has been designed to benefit beginners, traditional marketing professionals and business owners alike.

Where Do I Study?

Whenever and wherever you want to! The flexibility of online training means that you are not required to attend a weekly class and you can progress at your own pace. You are even free to choose the time and place of your exam at the end of the course. This makes the Professional Diploma in Digital Marketing an ideal course for people who need to fit their career development around their existing commitments.

KEY LEARNING POINTS

Work through the modules to get to grips with the inspiring modern world of digital marketing.

  • The clear introduction reveals how you can kick start your exciting career in the dynamic world of digital marketing.
  • Explore the crucial area of PPC and how the concepts of digital marketing can be implemented to complement traditional marketing techniques.
  • Discover a wide range of SEO tools including on site and off site optimisation techniques, keyword research practices and link-building tactics.
  • Learn how to design, create and implement successful email marketing campaigns by writing compelling copy, and using split test design templates and test campaigns to guarantee optimal open and click-through rates.
  • Learn about creating and running effective display ads by gaining an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimise your campaign.
  • Gain an understanding of the technical skills needed to build and maintain an effective mobile marketing strategy, including how to optimise your application for mobile devices to secure maximum engagement.
  • Pinpoint the suitability of different platforms for social media marketing and learn how to effectively engage with and acquire customers across a wide range of platforms by developing and implementing a comprehensive strategy.
  • Find out how to use analytics to effectively monitor and optimise your digital marketing strategy by developing an understanding of key analytics platforms and metrics.
  • Discover how to adopt a structured approach to strategy and planning that incorporates all digital strands resulting in a comprehensive, coherent digital marketing plan.
  • Explore how to set budgets, allocate resources and select appropriate channels.

PLEASE NOTE - The course and exam must be completed within 12 months.

Course Detail

  • Online Course Access : 1 Year
  • Compatibility : Windows, Mac
  • Exams Included : Yes
  • Tutor Available : Yes

Additional entry requirements

None

Course reference: ES112928 (use this when contacting provider)

Course info

Qualification:

Qualification awarded by the course provider

UK

UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

Variable - to suit the learner

Level:

Beginner Intermediate Advanced

Virtual help:

No attendance for this course

Course type:

Online course

Total time for completion:

No time limit

£1,950 ( 23% off )

£1,495
per course

Summary of all course reviews for Learning247

4 reviews

(75%)
(25%)

Average student ranking

Reviews of other courses at Learning247

careervision-training-limited

anaphylaxis
5 5
Hotcourses
Anaphylaxis - CPD Accredited Online Course
July 2017

amazing course enjoyed learning

Was this review helpful? Yes No
10 Hotcourses user(s) found the following review helpful.

Please note reviews of Professional Diploma in Digital Marketing (DMI Accredited) Online Training Course are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.

Course reviews

This course currently has no reviews.

Write a review

Course photos

  • Professional Diploma in Digital Marketing (DMI Accredited) Online Training Course by Learning247 on Hotcourses
Add to shortlist

You might like...

Popular courses...