PR Writing

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Course description

PR Writing:

The PR writing e-learning course from ContentETC gives you everything you need to know about public relations writing - how to write press releases that will get you noticed; a press release writing checklist; effective PR emails; case studies, contributed articles and features; PR profiles and social media PR - all wrapped up in one interactive online training course.

Both print and online writing skills are covered and you have the option of getting one-to-one feedback on your PR writing from our expert tutor.

You will learn:

  • How to plan and target your public relations writing
  • The POWER © method for foolproof PR writing
  • The secrets of an effective press release
  • The information to include, and how to present facts and figures
  • How to profile your target readers and online audience
  • The questions you need to answer in your PR messages
  • About profiles and why you should focus on them
  • How to manage and present your experts or PR spokesperson
  • How to use PR emails to maximise the impact of your message
  • Why journalists and reviewers love case studies
  • How to create a PR targeted feature or contributed article
  • The best ways to manage and exploit social media for PR value

...and much more.


To check your understanding of the theory, during this e-learning course you will be quizzed on all aspects of PR writing.

Top tips and checklists

Handy tips and checklists at key stages of the course. These cover vital topics including:

  • Changing the description of the company/organisation at the end of the release to include what it has done recently
  • Thinking of the email subject line as the headline
  • Rewarding the journalist who replies with more information which is exclusive to them

...and much more.

* Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you've improved your work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your e-learning to life and makes sure you have truly grasped - and applied - all of the key principles.

Additional entry requirements

Suitable for anyone who wants to gain PR exposure, coverage and a higher profile for themselves, their organisation or business or local event; or for PR executives working on behalf of clients. Ideal companion to our Top 20 grammar mistakes and how to fix them and Proofreading courses, if you need more of the basics.

Course reference: WSPRWrite016 (use this when contacting provider)

Course info


Certificate of Attendance


UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

Variable - to suit the learner


Beginner IntermediateAdvanced

Virtual help:

No attendance for this course

Course type:

Online course

Total time for completion:

No time limit

per course

More info on price: Without one-to-one feedback from the trainer

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