This course is for Corporate and government spokespersons, Public Relations and Media Relations Managers, Marketing and Communications Managers, Owners and directors of PR consultancies CEOs, Directors and Staff who undertake media interviews. It aims to understand how media works and benefit from effective media relations, identify story types and how they should be ‘pitched’ to editors, gauge the importance of stories and how media will assess them, plan a successful press conference and give winning interviews and relate to and understand the importance of new and social media. It covers topics such as: how to Establish Successful Media Relations, Pitching Stories Successfully, Identifying the Importance of Stories, Press Conferences and Interviews and Techniques for New Media.
This course has been specifically designed for companies training their employees.
London, W6 8DA
Certificate of Attendance
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