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Mastering Google Adwords

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https://www.hotcourses.com/courses-by-subject/Mastering-Google-Adwords-courses/56794724/

Course description

Mastering Google Adwords:

Do you wonder what are the best ways of reaching your potential customers? Or, getting current customers coming back for more? Or, indeed, how to grow online sales? Well, wonder no more. This Google AdWords Essential Training course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.

Learn how to get your organisation found by people on Google, precisely when they’re searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, fundamentally, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

At Global Edulink, we stay committed to providing you real value as we believe your success is paramount so it’s important to offer you strategies that can deliver for your website and business key optimisation and learning that goes well beyond the basics.

This course, though, is not really an SEO course because PPC strategies based on Google AdWords are, in certain respects, the very opposite of search engine-friendly website optimisation — they’re implemented when a business can’t, or won’t, generate traffic by altering their site’s structure, code, content, and links. Essentially, AdWords exists to address some of the circumstances in which SEO can’t achieve your site goals quickly enough, or cost-effectively enough.

Rest assured, though, that this course can provide you with the expertise required to propel you within your digital marketing career.

Description

COURSE CURRICULUM

  • OVERVIEW OF THE GOOGLE ADWORDS
  • PAY-PER-CLICK ADVERTISING TECHNIQUES
  • DEFINING YOUR BUSINESS GOALS
  • STEPPING INTO GOOGLE ADWORDS
  • KEYWORDS RESEARCHING TECHNIQUES
  • HOW TO CREATE YOUR FIRST CAMPAIGN?
  • HOW TO CREATE YOUR FIRST ADVERTISEMENTS?
  • HOW TO MONITOR YOUR ADVERTISEMENT?
  • ADVANCED ADVERTISING TECHNIQUES
  • UNDERSTANDING KEY OPTIMISATION STRATEGIES
  • FUNDAMENTALS OF GOOGLE ADWORDS

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Certification:

Successful candidates will be awarded a certificate in Mattering Google Adwords.

Who is this course for?

  • Web marketing and communications managers.
  • Those looking to move into the digital marketing arena.

Career path

  • Web Marketing Officer
  • Digital Communications Officer
  • PPC (Pay-Per-Click) Executive

Additional entry requirements

No entry requirements needed. The course is suitable for anyone who interest in learning Google Adwords.

Course info

Qualification:

Qualification awarded by the course provider

UK

UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

4 hours

Level:

Beginner Intermediate Advanced

Virtual help:

No attendance for this course

Course type:

Online course

Total time for completion:

365 days

£175 ( 86% off )

£24
per course

Other E-marketing courses

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Study365

Duration: 4 hours

Multiple levels

External awarded qualification - non-accredited

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  • Mastering Google Adwords by Study365 on Hotcourses
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