Marketing Essentials

PITMAN-TRAINING NEWCASTLE View another Marketing course
(5.0)1 review
Recent reviews of this course provider


Very good course ...more

See all reviews
Add to shortlist


Course description

Marketing Essentials:

If you're seeking a job in marketing as an administrator or secretary, this is the course for you.

This self-paced Marketing course is a module from our Business IT Diploma with Marketing diploma, and provides your first step into the fast moving world of the marketing department.

You'll gain the knowledge and confidence in order to be able to search for much sought-after marketing jobs.

Course Content

You'll work through the following self-paced lessons:

  • Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles
  • Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology
  • Lesson Three: The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising
  • Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector

How We Train

On average, the course will take around 12 hours to complete, but this is not limited as it really depends on how much time you commit in each study session.

Our training is really flexible - you simply drop into our training centre in Newcastle and study when you like during our long opening hours, or you can study from home.

The course is centred around an audio guide and a comprehensive workbook, which is yours to keep on completion of the course for further reference.

Whilst it is a self-paced course, we do have a fantastic team of trainers at our centre, who are happy to help if you get stuck or have any questions.

People Who Enrolled On Marketing Essentials Also Tried...

  • Social Media for Business Diploma
  • Event Management Essentials
  • Event Management Diploma
  • Get Into PR
  • Costing and Pricing

Ready to find out more about the exciting world of marketing? Book today and we'll contact you shortly, or send us an enquiry if you'd like to know more about any of our courses.

Additional entry requirements


Course info


Qualification awarded by the course provider


UK qualification

This course is offered to anyone in the world, but its qualification is only relevant in this country.

Study Hours:

10 hours



Virtual help:

Monday to Friday, in line with centre

View more

Course type:

Online course

Total time for completion:

No time limit

per course

Other Marketing courses

Marketing Assistant Diploma


Duration: 200 hours


Course Provider Diploma/Certificate/Award

View 1 courses

Summary of all course reviews for PITMAN-TRAINING NEWCASTLE

1 review


Average student ranking

Reviews of other courses at PITMAN-TRAINING NEWCASTLE


5 5
Receptionist Diploma
by Bismark - September 2017

Very good course

Was this review helpful? Yes No
1 Hotcourses user(s) found the following review helpful.

Please note reviews of Marketing Essentials are the subjective opinions of Hotcourses members and not of Hotcourses Ltd.

Course reviews

This course currently has no reviews.

Write a review

Course photos

  • Marketing Essentials by PITMAN-TRAINING NEWCASTLE on Hotcourses
Add to shortlist

You might like...

Popular courses...