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Course description

Marketing Communications – Sponsorship:

This course briefs about the growth and developmentof sponsorship, Sponsorship objectives, How sponsorship might work, Types of sponsorship and The role of sponsorship in the communications mix.

Upon completion of this course, you will be able to understand how sponsorship activities have developed and the main characteristics of these forms of communications. Reasons for the use of sponsorship and the types of objectives that might be set. How sponsorship might work. The variety and different forms of sponsorship activities. Reasons why sponsorship has become an important part of the communications mix.

Additional entry requirements

This course is suitable for Chief Communications Officers, Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Course reference: MPRS102AC (use this when contacting provider)

Course info
Start Date: Wed 24th July 2019
JULY 2019
Sun Mon Tue Wed Thu Fri Sat
Sun Mon Tue Wed Thu Fri Sat


W6 0NB


1 day


Full time


Certificate of Attendance



From: £525

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