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Luxury Brand Management and Marketing

London College of Fashion, University of the Arts London View more Marketing courses
(4.8)28 reviews
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Brilliant course

I attended this course last Christmas and it was so good it has enabled me to st...more

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https://www.hotcourses.com/courses-by-subject/Luxury-Brand-Management-and-Marketing-courses/57147590/

Course description

Luxury Brand Management and Marketing:

This intensive course explores the new ways luxury brands are approaching their markets. You will analyse established and contemporary fashion companies and be introduced to trends in luxury brand management strategies. Through this analysis you will start to understand how they continually redefine themselves to meet the needs of new emerging markets, the Millennials and Generation Z. You will also look at how they integrate technology and digital strategies to reach new audiences.

The course has been designed and is taught by Sanjeev Davidson, an international expert in the fashion brand development and innovation field.

Sanjeev has an extensive international fashion brand and lifestyle business background, having worked with Hackett London, Aston Martin and Harrods, as well as luxury designers and brands in emerging markets.

The course starts with an introduction to the foundations of luxury fashion brands, their product and service offer, before going on to explore the new communication and marketing aspects. There will be lots of interaction and an expectation to complete team projects through a series of briefs. For the final project you will undertake a group marketing project for a luxury brand in the future, so be ready to roll up your sleeves as well as your minds!

The course includes:

Luxury brand foundations
What does luxury mean now?
The luxury brand experience
Luxury and trends
The luxury catwalk show
Research and analysis strategies
Luxury consumption
Luxury and the digital age
Generation Z and other market segments
Social media and digital marketing strategies
Creating a luxury marketing campaign
Luxury and sustainability
Mindtastics™ learning methods

Additional entry requirements

Beginners - Suitable for anyone interested in luxury brands, social media, technology, design, marketing, communication or project management and also entrepreneurs.

Course info
Start Date: Mon 24th June 2019
START DATES
JUNE 2019
Sun Mon Tue Wed Thu Fri Sat

Location:

Westminster, W1G 0BJ

Time:

10:00am - 5:30pm

Duration:

10 days

Attendance:

Full time

Qualification:

Certificate of Attendance

Level:

BeginnerIntermediateAdvanced

From: £1,250

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