LinkedIn for Business: B2B Marketing

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Course description

LinkedIn for Business: B2B Marketing:

LinkedIn is currently growing at a staggering rate with 20 million UK subscribers and one new user per second. This one day intensive course is designed to give you a step-by-step guide in building your brand awareness through LinkedIn.

This course gives you the opportunity to use LinkedIn to facilitate effective marketing brand awareness, knowledge transfer and customer engagement in a supportive environment. By the end of the course you will discover the foundations of producing a compelling profile and tools to build strong networks that will raise your brand profile.

Through a series of workshop exercises you will gain the knowledge and techniques to become an advanced user, propel your organisation's LinkedIn marketing activity and increase your brand engagement.

Topics covered

Sales/ B2B Marketing
Profile copywriting
Network building
Advertising platforms
Content marketing
Lead generation
LinkedIn Mobile Apps

Course outcomes

By the end of the course you should be able to:

Set objectives and optimise your personal and organisations LinkedIn presence
Build the foundations of a compelling profile to attract your target audience
Increase your first degree networks to raise your profile
Gain an understanding of optimising advertising platforms for B2B marketing
Create captivating content to share with your community

Additional entry requirements

No requirements

Course info


Sun Mon Tue Wed Thu Fri Sat


Southwark, SE1 6SB


11:00am - 5:00pm


1 day, 2 weeks




No Qualification

From: £420

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