Level 3 Media, Marketing and Event Management

Eastleigh College
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Course description

Level 3 Media, Marketing and Event Management:

This programme is ideally suited for those with a genuine interest in business enterprise and event management, but who also have the ability and determination to succeed on this academic programme. There is an expectation for all business enterprise and event management students to help out at college open events and fund raising opportunities, both at college and within the local community. This programme provides students with an opportunity to gain an insight into the wide and diverse nature of this growing sector. The programme retains a strong academic base, whilst including practical units and modules. You will need to be confident, self- motivated and a good communicator as this will stand you in good stead for your research work as well as your work placement.

You will complete projects and assignments that are based on realistic workplace situations, activities and demands. You will also learn about the employment area you have chosen, and you develop the skills you need to start a career. Students will develop both knowledge and understanding of the business enterprise and event management industries, as well as develop important practical and organisational skills to support their progression.

The programme is made up of a variety of practical and theoretical units with each worth a number of credits which will make up your final grade. The programme is made up of 18 units. The following are a sample of the units (it may vary each year): The Innovative Entrepreneur; Business Planning and Pitching; Financial Planning and Implementation; Launching your Business Vision; Planning the Future Strategy of your Business; Leadership and Teamwork; Market Research and Analysis; Working as an Entrepreneur; Social Enterprise; Managing a Business Event. The qualification is equivalent to three A Levels, which means that, on completion of the programme, you can either choose to go into employment or into Higher Education. Students are expected to organise, with our help, a relevant work placement each year. In addition to this, they are expected to help voluntarily at college enrichment events around the college and with the local community. All students without an A*-C / 9-4 grade in English or Maths will be required, as a condition of the programme, to undertake either a GCSE or Functional Skills programme.

Assessment is throughout the year for both practical and theory units using a variety of assessment methods and styles. Each assignment will be graded at Pass (P), Merit (M) or Distinction (D) level and contributes to the unit and overall programme grades, which could be PPP MMM, DDD for each A Level equivalent, or a mixed profile, e.g. PMM etc. Each of the units will have between three to five assignments. These assignments may be reports, presentations, practical assessments or research projects. Attendance in the College is an average of 16 hours per week of contact time. In addition to this, it is expected for students to complete a further 8-12 hours of independent study both in college and at home.

This programme aims to develop skills such as self- management, business and customer awareness, team-working and problem-solving. These are seen as key attributes that employers look for in potential employees. Future career and progression routes can be into accountancy, marketing, human resources, logistics, law and administration. Students could advance on to specific courses related to areas of interest or directly into industry. On completion of this programme, up to 360 UCAS points can be gained for entrance into Higher Education.

Additional entry requirements

Students should have English and Maths at Grade 9-4 and a minimum of 2 other GCSEs at grade A*-C / 9-4. Equivalent Level 2 qualifications such as BTEC Diplomas at Merit/Distinction levels will be considered. A proven record of good attendance and attainment reports from their previous school or college and successful college interview are also required. This two year programme offers progression from the Subsidiary Diploma through to the Extended Diploma, dependent on their entry grades and achievement in Year One.

Training for employers

This course has been specifically designed for companies training their employees.

Course reference: EVMGP3 (use this when contacting provider)

Course info
Start Date: No future start dates currently available


Eastleigh, SO50 5HT


2 years


Full time


National Certificate/Diploma


BeginnerIntermediate Advanced

From: £1,617

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