Introduction to Search Engine Optimisation (SEO)

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Course description

Introduction to Search Engine Optimisation (SEO):

Understanding search engine optimisation is essential for anybody who wants to make a success out of digital marketing. Whether you are developing your own website, asking others to develop a website for you or managing content on a website, an understanding of SEO is key to your success.

This course is perfect for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.

You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built or maintained using relevant structure and keywords.

The course gives you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.

You will cover the following learning objects:

Learning Object 1 – Overview of SEO

  • What is SEO and why is it important?
  • Looking at different search engines
  • Focusing on Google
  • Different search engines
  • High-level steps to optimise your website.

Learning Object 2 – Keywords

  • What are keywords?
  • Checking the competitiveness of keywords
  • Checking how competitors use keywords
  • Where to use keywords on a website
  • Tags and Catagories
  • Using keywords in blogs, social media and videos
  • The importance of Locations for local search
  • Creating Google Locations
  • The importance of page load speeds and factors affecting page load speeds

Learning Object 3 - Link Building

  • What is link building?
  • Why is link building important?
  • Link building on videos
  • How to build links
  • Checking site speed
  • Best practice for local businesses
  • Best practice for SEO

Full support via online forum, email and Skype.

Additional entry requirements

You will need an internet connection.

Training for employers

This course has been specifically designed for companies training their employees.

Course info


Qualification awarded by the course provider

Study Hours:

6 hours



Virtual help:

Support is provided through a live

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Course type:

This is a distance learning course

Total time for completion:

12 months

per course

More info on price: includes VAT

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  • Introduction to Search Engine Optimisation (SEO) by Concise Training on Hotcourses

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