Understanding search engine optimisation is essential for anybody who wants to make a success out of digital marketing. Whether you are developing your own website, asking others to develop a website for you or managing content on a website, an understanding of SEO is key to your success.
This course is perfect for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.
You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built or maintained using relevant structure and keywords.
The course gives you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.
You will cover the following learning objects:
Learning Object 1 – Overview of SEO
Learning Object 2 – Keywords
Learning Object 3 - Link Building
Full support via online forum, email and Skype.
You will need an internet connection.
This course has been specifically designed for companies training their employees.
Qualification awarded by the course provider
Support is provided through a live
This is a distance learning course
Total time for completion:
More info on price: includes VAT
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