Introduction to Fashion Marketing

London College of Fashion, University of the Arts London
(4.8)28 reviews
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Course description

Introduction to Fashion Marketing:

This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. You will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today.

The course includes:

  • Analysing the fashion market
  • Fashion marketing research
  • Identifying fashion segments and selecting target markets
  • The fashion product
  • Fashion distribution
  • Pricing garments and fashion services
  • Integrated fashion communications

Additional entry requirements

Learners should have an interest in the subject area and a desire to learn but no previous experience is required.

Course info
Start Date: No future start dates currently available


Westminster, W1G 0BJ


10:00am - 4:30pm, 6:30pm - 8:30pm, 6:30pm - 9:00pm


3 days, 3 weeks, 6 weeks + 1 more




Certificate of Attendance



From: £375

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