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https://www.hotcourses.com/courses-by-subject/Integrated-Marketing-Communications-courses/57174864/

Course description

Integrated Marketing Communications:

This course is briefs about the marketing communications toolbox; Segmentation, targeting and positioning (STP); Branding and integrated marketing communications and Planning for integration of the marketing communications mix.

Upon completion of this course, you will be able to understand: Integrated marketing communications issues. The importance of integrated marketing communications to organisations and their publics. Key principles and methods used to integrate marketing communications activities. How to apply key principles of integrated marketing communications to real-life scenarios.

Additional entry requirements

This course is targeted for Chief Communications Officers, Public relations and communications directors, managers, practitioners and staff.

Course reference: MPRS103BD (use this when contacting provider)

Course info
Start Date: Thu 27th June 2019
START DATES
JUNE 2019
Sun Mon Tue Wed Thu Fri Sat
OCTOBER 2019
Sun Mon Tue Wed Thu Fri Sat

Location:

N1C 4AG

Duration:

1 day

Attendance:

Full time

Qualification:

Certificate of Attendance

Level:

BeginnerIntermediate Advanced

From: £530

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