Foundation Certificate in Marketing CIM

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Course description

Foundation Certificate in Marketing CIM:

The aim of this CIM Level 3 Foundation Certificate in Marketing is to equip you with the skills, knowledge and understanding to perform professionally in a support-level marketing role. We bring learning to life through meaningful Assessments which reflect the demands of the modern industry. As a result, you will develop a good understanding of the wider role of marketing and see how your practical skills can be applied to future career progression. The course is aimed at those either in a job that already involves marketing or those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.

You will come to learn such key principles: Marketing Principles - This is about the function of marketing and its role in an organisation, knowing and applying the four Ps (product, price, place, promotion). Customer Communications (optional) - This is about knowing and managing customer relationships, and using different methods to communicate with internal and external customers. Digital Essentials (Optional) - This provides you with an understanding of what is meant by digital marketing and the key communications tools used. This qualification consists of two mandatory modules. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full qualification.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement. Successful candidates can progress to the Professional Certificate in Marketing (Level 4).

Additional entry requirements

This is an open qualification, which means you do not need any previous qualifications or marketing experience. Literacy and numeracy may be assessed at induction.

Awarding body

Chartered Institute of Marketing

Training for employers

This course has been specifically designed for companies training their employees.

Course reference: MSAAA154BCP0; MSIAA154BCP0 (use this when contacting provider)

Course info
Start Date: Sun 01st September 2019
Sun Mon Tue Wed Thu Fri Sat


Solihull, B91 1SB


6:30pm - 9:30pm


6 months


Part time evening


Professional or Industry specific qualification


BeginnerIntermediate Advanced

From: £750

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