Fashion PR and Marketing (16-18 Year Olds)

London College of Fashion, University of the Arts London
(4.8)28 reviews
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Course description

Fashion PR and Marketing (16-18 Year Olds):

This course will introduce you to the interesting areas of fashion marketing, communications and public relations. You will undertake a field visit to stores or a shopping centre to undertake a competitor shopping activity and will present the results back to the class. The course includes: Types of fashion; Fashion calendar; Fashion weeks; Fashion segments and targets; Distribution strategies; The marketing mix; Press releases; Social media and its influence on fashion PR; Generating editorial coverage; Analysing and creating press releases; Press packs; Images to influence the media.

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Course info
Start Date: Wed 31st July 2019
JULY 2019
Sun Mon Tue Wed Thu Fri Sat


Westminster, W1G 0BJ


10:00am - 4:00pm, 10:00am - 4:30pm, 4:30pm - 6:30pm


3 days, 7 weeks


Full time, Part time evening


Certificate of Attendance



From: £375

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