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Fashion Marketing and Communications

London College of Fashion, University of the Arts London View more Fashion courses
(4.8)28 reviews
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Brilliant course

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https://www.hotcourses.com/courses-by-subject/Fashion-Marketing-and-Communications-courses/56752922/

Course description

Fashion Marketing and Communications:

This course will introduce you to the exciting worlds of fashion marketing, PR, contemporary fashion PR and fashion social media. It's perfect if you're an aspiring fashion marketer or PR.

Fashion marketing and branding includes: The meaning and value of brand communication; Trends in consumer attitudes and behaviour; Analysing the fashion market and its environments; Fashion marketing research; Identifying fashion segments and selecting target market; The fashion product; Distribution; Integrated fashion communications; Fashion marketing planning and determining the strategy; Differentiating, positioning and innovation in fashion markets; The fashion calendar; International dimension of fashion marketing; Marketing luxury products and other contemporary issues.

Contemporary Fashion PR and social media includes: The power of the fashion image; Celebrity product placement; Exploring the digital landscape and social media; How PR works with marketing and advertising; Types of social media; Why you should be using social media for personal branding, company branding and working within an organisation; How to network efficiently using social media; Who to monitor and keep a social media presence; Career and CV recommendations.

Additional entry requirements

None

Course info
Start Date: Mon 02nd September 2019
START DATES
JULY 2019
Sun Mon Tue Wed Thu Fri Sat
SEPTEMBER 2019
Sun Mon Tue Wed Thu Fri Sat

Location:

London, WC1V 7EY, Westminster, W1G 0BJ

Time:

10:00am - 5:30pm, 9:30am - 5:30pm

Duration:

10 days, 9 days

Attendance:

Full time

Qualification:

Certificate of Attendance

Level:

BeginnerIntermediateAdvanced

From: £995

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