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Fashion Marketing: Intensive

London College of Fashion, University of the Arts London View more Fashion courses
(4.8)28 reviews
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https://www.hotcourses.com/courses-by-subject/Fashion-Marketing-Intensive-courses/55174544/

Course description

Fashion Marketing: Intensive:

This fashion marketing course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. This is an intensive one-week course covering the key elements of our Introduction to Fashion Marketing short course alongside more advanced techniques.

The course will include:

  • Analysing the fashion market and its environments
  • Fashion marketing research
  • Identifying fashion segments and selecting target markets
  • The fashion product
  • Distribution
  • Pricing garments and fashion services
  • Integrated fashion communications
  • Consumer behaviour
  • Fashion marketing planning and determining the strategy
  • Differentiating, positioning and innovation in fashion markets
  • The fashion calendar and the role of the buyer
  • International dimension of fashion marketing
  • Marketing luxury products and other contemporary issues

Additional entry requirements

Learners should have an interest in the subject area and a desire to learn but no previous experience is required.

Course info
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Start Date: Mon 12th August 2019
START DATES
AUGUST 2019
Sun Mon Tue Wed Thu Fri Sat
SEPTEMBER 2019
Sun Mon Tue Wed Thu Fri Sat

Location:

Westminster, W1G 0BJ

Time:

10:00am - 5:00pm

Duration:

5 days

Attendance:

Full time

Qualification:

Certificate of Attendance

Level:

BeginnerIntermediateAdvanced

From: £595

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