Facebook for Business

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Course description

Facebook for Business:

Learn how to use Facebook to help promote and market your business. This course is suitable for anybody but is particularly suitable for EAs, PAs, Marketing Assistants and entrepreneurs as well as those involved in PR, event management and promotion.

This comprehensive Facebook for Business E-learning course will guide you through how to use Facebook more effectively as a marketing tool for your business. You will carry out research about why you want to use Facebook and what you want to achieve from using it as a marketing tool.

The course covers everything you need to know to get started with your business marketing on Facebook. You will learn how to create both personal and business profiles that are optimised. You will learn about Facebook Groups and Business Pages, how to attract an audience and what content to use and the right time to post.

When you purchase the course you will get

- Unlimited access for 12 months

- 12 months access to the Concise Training Facebook Support group for tips and tricks to use LinkedIn as well as other social media channels

- Support by email

- An assignment to complete with individual feedback

- 15 hours of accredited CPD

The content is broken down into manageable learning objects:

Learning Object 1: Facebook Basics

  • What is Facebook and why use it?
  • Are people leaving Facebook?
  • Ways to engage on Facebook
  • Facebook for personal use
  • Facebook for Business use
  • About Facebook Groups
  • Which profile to use

Learning Object 2: Personal Facebook

  • Creating a Facebook personal account
  • Facebook terminology
  • A Facebook personal timeline
  • Setting personal security
  • Finding friends
  • Using lists
  • Status updates
  • Facebook for Mobile
  • Using Facebook Groups

Learning Object 3: Facebook for Business

  • Social media marketing
  • Facebook for Business
  • Groups or Business pages?
  • Business Page vs Personal Profile
  • Keywords
  • Creating a Business Page
  • Improving your Business Page
  • Status updates
  • Local pages
  • Events
  • Facebook Apps
  • Managing Business Page issues

Learning Object 4: Developing Engagement on a Business Page

  • Attracting an audience
  • What to post
  • When to post
  • Improving engagement
  • Pages to watch
  • Running competitions on Facebook
  • Advertising on Facebook
  • Facebook for Mobile

Learning Object 5: Measuring Engagement on a Business Page

  • Embedded posts
  • Measuring the success of a Business Page
  • Measuring advertisements
  • Relevance score
  • Best practice on Facebook

Support from Concise Training is available via our online forum, email and Skype.

Additional entry requirements

You will need access to the Internet.

Training for employers

This course has been specifically designed for companies training their employees.

Course info


Qualification awarded by the course provider

Study Hours:

14 hours



Virtual help:

Support is available via email or our

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Course type:

This is a distance learning course

Total time for completion:

12 months

per course

More info on price: includes VAT

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