Whether you employ an advertising agency or do it yourself, this workshop will enable you to focus on the critical factors which determine advertising success.
As competitive pressure increases the demands on marketing budgets it is essential that any advertising you run ‘hits the spot’ and generates the level of response and financial return that you require. This workshop will help you ensure that your advertising attracts your target audience and prompts them to act!.
This Essential Advertising course is available throughout the UK.
CPD Value 5.5 Hours
Essential Advertising - Benefits
Benefits for the organisation
Get more response for the same budget or get the same response for less? By applying some or all of the techniques that this workshop covers, you will be able to make an informed choice.
Benefits for the individual
You will be equipped to plan and brief advertising and media agencies, understand the creative development process and ensure that excellence is achieved.By the end of the seminar you will be able to:
Develop and implement more effective advertising strategies and tactics
Create an effective advertising/marketing communications brief
Provide a high degree of focus on the essence of the customer/consumer proposition
Critique a variety of advertising campaigns and suggest improvements
Apply sound judgement to creative submissions and media opportunities
Recognise and harness the power of simplicity and relevance.
Where do you want to study this course?
Birmingham, B4 6GA, Bristol, BS1 6DZ, Edinburgh, EH1 1SU, Leeds, LS12 1BE, London, EC3N 1LS + 2 more
9:30am - 5:00pm
Part time day
Certificate of Attendance
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