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Course description

Direct Marketing and Personal Selling:

This course is about Direct Marketing and Personal Selling. This course briefs about the growth of direct marketing; The role of data; Direct-response media; The tasks of personal selling; The role of social media inpersonal selling and Strategic account management.

Upon completion of this course, you will be able to understand key characteristics of direct marketing. Different methods used to implement direct marketing. The significance of the database and Big Data in direct marketing and different direct-response media. Different types, roles and tasks of personal selling. The role and evolution of social media withinpersonal selling. Characteristics of strategic account management.

Additional entry requirements

This course is targeted for Chief Communications Officers, Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Course reference: MPRS102AD (use this when contacting provider)

Course info
Start Date: Thu 25th July 2019
JULY 2019
Sun Mon Tue Wed Thu Fri Sat
Sun Mon Tue Wed Thu Fri Sat


W6 0NB


1 day


Full time


Certificate of Attendance



From: £525

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