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Course description

Developing Business-Level Strategy Options:

This course briefs about the Purpose and the SWOT analysis – the contribution of Andrews; Environment-based options: generic strategies – the contribution of Porter; Environment-based strategic options: the market options matrix; Environment-based strategic options: the expansion method matrix; Resource-based strategic options: the resource-based view; Resource-based strategic options: cost reduction.

Upon completion of this course, you will be able to undertake a SWOT analysis. Generate options on the environment-based view of the organisation. Explore generic strategy options and evaluate their potential. Outline the market options matrix and its contribution to developing industry-based options. Investigate the options prompted by the expansion method matrix and their implications for industry-based options. Develop options based on the distinctive capabilities and the core competencies of the organisation. Identify resource options based on cost reduction in the organisation. Critically evaluate the contributions of all these routes to the strategic development process.

Additional entry requirements

This course is targeted to Heads of organisations, chief officers, chairpersons, board members and directors. Heads of departments, and senior managers & executives involved in the development of strategic management. Those who wish to understand the basic concepts for identifying the future of their organisations with the new challenges and opportunities that may lead to substantial change. Those who wish to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions. Those who wish to grasp the major intended and emergent initiatives that can be taken, involving the utilization of resources, to enhance the performance of their firms in their external environments.

Training for employers

This course has been specifically designed for companies training their employees.

Course reference: SM101AA (use this when contacting provider)

Course info
Start Date: Mon 08th July 2019
JULY 2019
Sun Mon Tue Wed Thu Fri Sat
Sun Mon Tue Wed Thu Fri Sat




1 day


Full time


Certificate of Attendance


BeginnerIntermediate Advanced

From: £545

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