Course description

Corporate Communication:

This course is about Corporate Communication. In this course they will learn the purpose of corporate communication (or frameworks for practice). Corporate communication in practice: the organisational context: how corporate communication fits into organisational structures.

Upon completion of this course, you will be able to understand how corporate communication is conceptualised and practiced, recognising the implications of different perspectives. The influence of different ways of conceptualising corporate communication (from a marketing as opposed to a PR or organisational communication mindset) when reviewing public relations practice and the implications of this. How to select effective frameworks for analysing the purpose and practice of corporate communication – using concepts of legitimacy and social capital – to identify key objectives. That the ability to practice corporate communication in particular ways is affected by how the function is placed within (or integrated into) organisational structures.

Additional entry requirements

This course is targeted for Chief Communications Officers, Public relations and communications directors, managers, practitioners and staff.

Course reference: MPRS103BE (use this when contacting provider)

Course info
Start Date: Fri 01st November 2019
JUNE 2019
Sun Mon Tue Wed Thu Fri Sat
Sun Mon Tue Wed Thu Fri Sat


W6 0NB


1 day


Full time


Certificate of Attendance


BeginnerIntermediate Advanced

From: £530

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