CRM An Introduction to Customer Relationship Management: Customer Relationship Management (CRM) and customer retention is a major factor behind the success of most organisations. There are many ways to manage your relationship with your customers and this course will teach you how to identify who your customers really are, analyse the key components of CRM, and understand how it integrates into your organisation. There are several different solutions regarding CRM, and having the right tools can save considerable work and resources. Deciding which tools and systems you need is a very important investment and in this course, we will teach you how to set up your CRM program for peak functionality, while you get information in and out of your CRM so that it can be effectively analysed. CRM focuses on existing business and customers, so we will help you to formulate strategies for effective retention and you can focus on what you know about what you already have at your disposal.
Additional entry requirements