CIM Marketing - Level 4 Award (Online Learning)

Newcastle College University Centre View more Marketing courses
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Course description

CIM Marketing - Level 4 Award (Online Learning):

The Chartered Institute of Marketing (CIM) is the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. The CIM develop their standards based on detailed research and continual feedback from employers, so they’re closely matched to the skills and knowledge required within the market. This Level 4 module is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.

Additional entry requirements

One or more of the following is required to gain entry to this qualification: CIM Level 3 Introductory or Foundation Certificate in Marketing qualification, any relevant Level 3 qualification, any UK degree or international equivalent, International Baccalaureate (equivalent to NQF Level 3 and above), professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.

Awarding body

Chartered Institute of Marketing

Course info


Professional or Industry specific qualification

Study Hours:

Variable - to suit the learner


BeginnerIntermediate Advanced

Virtual help:

No attendance for this course

Course type:

This is a distance learning course

Total time for completion:

3 months

per course

More info on price: CIM Registration: £50.00; Assessment Fees: £130.00. Tuition is free for learners aged 16 to 18. For students aged 19+ courses will be available free of charge or at a discount depending on your age and circumstances. Price may vary depending upon individual circumstances.

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