CIM Customer Experience - Level 4 Award (Online Learning)

Newcastle College University Centre View more Marketing courses
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Course description

CIM Customer Experience - Level 4 Award (Online Learning):

The Chartered Institute of Marketing (CIM) is the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. The CIM develop their standards based on detailed research and continual feedback from employers, so they’re closely matched to the skills and knowledge required within the market.

Unit 1: Customer context

Understand the range of different contexts across which marketers operate (15%).
Understand the importance of customer expectations (15%).

Unit 2: Customer experience

Understand the different dimensions of customer experience (20%).
Deliver activities that enhance customer experience (20%).

Unit 3: Measuring and monitoring

Know how to monitor and measure customer experience in context (15%).
Use metrics to improve future customer experience (15%).

The assessment will require submission of a 12- page assignment based on a given scenario and an organisation of choice.

Additional entry requirements

Students need to have One or more of the following is required to gain entry to this qualification: CIM Level 3 Introductory or Foundation Certificate in Marketing qualification, Any relevant Level 3 qualification, Any UK degree or international equivalent ,International Baccalaureate (equivalent to NQF Level 3 and above) and Professional practice (suggested one year in a marketing role) plus diagnostic assessment on to Level 4.

Awarding body

Chartered Institute of Marketing

Training for employers

This course has been specifically designed for companies training their employees.

Course info


Professional or Industry specific qualification

Study Hours:

Variable - to suit the learner


BeginnerIntermediate Advanced

Virtual help:

No attendance for this course

Course type:

This is a distance learning course

Total time for completion:

3 months

Please check with the college or instructor for the most accurate details on price

More info on price: CIM Registration: £50.00; Assessment Fees: £130.00 per assessment x 1 Assessments = £130.00 in total. Tuition is free for learners aged 16 to 18. For students aged 19+ courses will be available free of charge or at a discount depending on your age and circumstances. Price may vary depending upon individual circumstances.

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