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Branding: Creating and Managing Your Corporate Brand

(5.0)1 review
Recent reviews of this course provider

Fantastic course with an exceptional trainer

The course was all I had hoped for and more - we booked an in house course for a...more

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https://www.hotcourses.com/courses-by-subject/Branding-Creating-and-Managing-Your-Corporate-Brand-courses/56596042/

Course description

Branding: Creating and Managing Your Corporate Brand:

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This eLearning course will get you started on the road to creating a perfect brand.

What Will Students Learn?

  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, its features, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results

What Topics are Covered?

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results

Additional entry requirements

Open to all

Training for employers

This course has been specifically designed for companies training their employees.

Course reference: CSC088 (use this when contacting provider)

Course info
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Location:

This is a distance learning course

Time:

Any time

Duration:

By arrangement

Attendance:

Distance without attendance , Online

Qualification:

Certificate of Attendance

Level:

Beginner Intermediate Advanced

From: £39

Other Brand Management courses

An Introduction to Branding: How to Manage Your Brand

Churchill Square Training & Development Ltd

Duration: Variable - to suit the learner

Beginner

Course Provider Diploma/Certificate/Award

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Summary of all course reviews for Churchill Square Training & Development Ltd

1 review

(100%)

Average student ranking

Reviews of other courses at Churchill Square Training & Development Ltd

churchill-square-consulting-ltd

Fantastic course with an exceptional trainer
5 5
Hotcourses
by Rob - May 2019

The course was all I had hoped for and more - we booked an in house course for a group of our buyers and the course content was tailored to exactly what we wanted. We had a great balance of theory and also plenty of interactive activities that made the day really worthwhile.

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