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Course description


A highly practical workshop for anyone who wants to write a blog. By the end of the session, delegates will know what blogging is all about and have written their first post.


What makes a good blog?

  • Interesting and engaging
  • Creates a conversation
  • Provokes comments
  • How long should it be?
  • How often should it appear?

What do you want your blog to do?

  • Who do you want to read it? What do you want them to do?
  • Who is reading your blog now?
  • What works? What doesn't?
  • How do you measure success?

How to struture a blog

  • What makes it different from a report?
  • Organising your information
  • Borrowing from journalists
  • Finding your own voice

Working within the blogosphere

  • Who can you link to?
  • How should you use social media like Twitter and Facebook
  • How can you encourage comment?
  • What should you do about negative comments?

Writing for the web

  • Key techniques
  • Keeping copy short and readable
  • Keeping it visual
  • Key words
  • Writing for search engines
  • Linking

Additional entry requirements

The above outline is just an example of what we can deliver for you. All our in-company training is tailored to suit your specific needs, so we will design a bespoke solution to meet your objectives.

Training for employers

This course has been specifically designed for companies training their employees.

Course info


Can be taught anywhere in United Kingdom. Contact course provider to agree precise meeting place.


During the day


By arrangement


Customised to suit your needs.


Certificate of Attendance

per course

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