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Blogging

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https://www.hotcourses.com/courses-by-subject/Blogging-courses/55299206/

Course description

Blogging:

A highly practical workshop for anyone who wants to write a blog. By the end of the session, delegates will know what blogging is all about and have written their first post.

Outline

What makes a good blog?

  • Interesting and engaging
  • Creates a conversation
  • Provokes comments
  • How long should it be?
  • How often should it appear?

What do you want your blog to do?

  • Who do you want to read it? What do you want them to do?
  • Who is reading your blog now?
  • What works? What doesn't?
  • How do you measure success?

How to struture a blog

  • What makes it different from a report?
  • Organising your information
  • Borrowing from journalists
  • Finding your own voice

Working within the blogosphere

  • Who can you link to?
  • How should you use social media like Twitter and Facebook
  • How can you encourage comment?
  • What should you do about negative comments?

Writing for the web

  • Key techniques
  • Keeping copy short and readable
  • Keeping it visual
  • Key words
  • Writing for search engines
  • Linking

Additional entry requirements

The above outline is just an example of what we can deliver for you. All our in-company training is tailored to suit your specific needs, so we will design a bespoke solution to meet your objectives.

Training for employers

This course has been specifically designed for companies training their employees.

Course info
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Location:

Can be taught anywhere in United Kingdom. Contact course provider to agree precise meeting place.

Time:

During the day

Duration:

By arrangement

Attendance:

Customised to suit your needs.

Qualification:

Certificate of Attendance

£948
per course

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