This course is about advertising: Role, Forms and Strategy. In this course they will detaily study about the Selling propositions; The use of emotion in advertising; Types of advertising; Using advertising strategically and Consumer-generated advertising.
Upon completion of this course, you will be able to understand the role that advertising plays in influencing our thoughts and behaviour. Advertising as an independent discipline. The use of selling propositions, and the role of emotion in advertising. Different types or forms of advertising. Ways in which advertising can be used strategically. Issues associated with consumer-generated advertising.
This course is targeted to Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand how brands create communications and engage audiences in brand conversations. Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders. Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.
Certificate of Attendance
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