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Course description

Advanced Strategic Marketing Management:

This course briefs about the Marketing Environment; Marketing Strategy; Market Segmentation and Positioning; International Market Development; New Proposition Development and Innovation; Price and Customer Value Decisions; Configuring the Marketing Communications Mix; Digital and Social Media Marketing; Branding Decisions.

Upon completion of this international marketing course, you will be able to understand three core areas of the marketing environment. Key characteristics associated with the marketing environment. PESTLE analysis and how it is used to understand the external environment. The environmental scanning process. Porter’s Five Forces industry analysis model. How to analyse an organisation’s product/service portfolio to aid resource planning. The strategic planning process and the key influences that shape marketing strategy. How to analyse current conditions, and formulate marketing strategies. Different types of strategic marketing goals and associated growth strategies. Concepts associated with strategic market action. The main issues associated with strategy implementation, including the principles of marketing metrics. Key elements of a marketing plan. Principles of market segmentation and the STP process. The characteristics and differences between market segmentation and product differentiation. Consumer and business-to-business market segmentation. Different targeting strategies.

Additional entry requirements

This course is targeted for Chief Communications Officers; Marketing and communications directors, managers, executives and staff.

Course reference: MPRS101 (use this when contacting provider)

Course info
Start Date: Tue 24th September 2019
Sun Mon Tue Wed Thu Fri Sat


W6 0NB


9 days


Full time


Certificate of Attendance


BeginnerIntermediate Advanced

From: £3,865

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