/
/
/
/
Add to shortlist

https://www.hotcourses.com/courses-by-subject/Advanced-Strategic-Marketing-Management-courses/57174580/

Course description

Advanced Strategic Marketing Management:

This course briefs about the Marketing Environment; Marketing Strategy; Market Segmentation and Positioning; International Market Development; New Proposition Development and Innovation; Price and Customer Value Decisions; Configuring the Marketing Communications Mix; Digital and Social Media Marketing; Branding Decisions.

Upon completion of this international marketing course, you will be able to understand three core areas of the marketing environment. Key characteristics associated with the marketing environment. PESTLE analysis and how it is used to understand the external environment. The environmental scanning process. Porter’s Five Forces industry analysis model. How to analyse an organisation’s product/service portfolio to aid resource planning. The strategic planning process and the key influences that shape marketing strategy. How to analyse current conditions, and formulate marketing strategies. Different types of strategic marketing goals and associated growth strategies. Concepts associated with strategic market action. The main issues associated with strategy implementation, including the principles of marketing metrics. Key elements of a marketing plan. Principles of market segmentation and the STP process. The characteristics and differences between market segmentation and product differentiation. Consumer and business-to-business market segmentation. Different targeting strategies.

Additional entry requirements

This course is targeted for Chief Communications Officers; Marketing and communications directors, managers, executives and staff.

Course reference: MPRS101 (use this when contacting provider)

Course info
Start Date: Tue 24th September 2019
START DATES
SEPTEMBER 2019
Sun Mon Tue Wed Thu Fri Sat

Location:

W6 0NB

Duration:

9 days

Attendance:

Full time

Qualification:

Certificate of Attendance

Level:

BeginnerIntermediate Advanced

From: £3,865

Other Marketing courses

The Use of the Market in Public Services

London Business Training & Consulting

Duration: Variable

Intermediate

Certificate of Attendance

Sales Promotion, Field Marketing and Brand Experience Management

London Business Training & Consulting

Duration: Variable

Beginner

Certificate of Attendance

View 20 courses

Course reviews

This course currently has no reviews.

Write a review

Ask a question

Get course info