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A Masterclass in Successful Marketing

(5.0)25 reviews
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Course description

A Masterclass in Successful Marketing:

sCOURSE OUTLINE

A Masterclass in Successful Marketing

1 Day Programme

Ask any person involved in marketing and they will tell you that marketing is a competitive and ever changing marketplace. With the evolution of marketing through digital media iphones, text, email, social media, blogs, web sites etc., the marketer has to change too or stay like a dinosaur, whilst competitors target their market. One of the most importing things in marketing is to have a Marketing Plan. The plan involves an analysis of where you are now? Looking at your marketing in terms of budget, your business, customers, end consumers, costs and competitors and taking a clear look at what you are offering e.g. products/services. It is better to focus and “chase one rabbit” so do you have a niche product and/or a niche market? Know your pricing strategy, set objectives for the future and develop a strategy to implement your objectives. Target your market effectively with the right message. It is better to “make a splash in a small puddle than a splash in a large ocean” so are you looking at targeting one niche market, or chasing one rabbit with a niche product/service? Any marketing plan will only work, if you know what is working for you? Therefore, monitoring and controlling your marketing efforts is crucial, in order that you know what works and what does not work for you, this makes it all very easy the second time around.

This intensive1 day course aims to allow delegates to understand how to maximise their in-house knowledge, to target their market effectively, develop the right message to the target market, know their target audience and use the right media vehicle to deliver their message to that target audience. More importantly set up procedures to monitor and control their marketing efforts, to understand what works and what does not work for your business. This 1 day workshop will enable you to develop your own individual Marketing Plan for future implementation within your organisation.

Course Content

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Objectives

  • Recognise what we mean by the term “marketing.”
  • Discover how to use low-cost publicity to get your name known.
  • Know how to develop your individual Marketing Plan and a marketing campaign.
  • Use your time rather than your money to market your company effectively.
  • Understand how to perform a SWOT and PESTLE analysis.

- Introduction to the Field of Marketing

  • Pre-Assignment Review
  • Defining Marketing
  • Recognising Trends
  • Market Research
  • Strategies for Success
  • Mission Statements
  • Brochures
  • Trade Shows
  • Developing a Marketing Plan
  • Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
  • Boston Group Matrix
  • SWOT and PESTLE Analysis
  • Increasing Business
  • Saying “No” to New Business
  • Advertising
  • Networking
  • Social Media and SEO
  • Action Planning

Additional entry requirements

Suitability - Who should attend? This course is targeted at any member of staff whose works in marketing from new comers to experienced staff who want to expand their marketing knowledge and gain “tips and techniques” on how to plan your successful marketing campaign. COURSE OUTLINE Pre-Assignment Review Defining Marketing Recognising Trends Market Research Strategies for Success Mission Statements Brochures Trade Shows Developing a Marketing Plan Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors Boston Group Matrix SWOT and PESTLE Analysis Increasing Business Saying “No” to New Business Advertising Networking Social Media and SEO Act

Course info
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Start Date: Thu 20th June 2019
START DATES
JUNE 2019
Sun Mon Tue Wed Thu Fri Sat
JULY 2019
Sun Mon Tue Wed Thu Fri Sat

Location:

Birmingham, B3 3QR, London, EC1N 2NQ, Liverpool, L1 1RH, Manchester, M1 3NJ, Leeds, LS1 5NS + 1 more

Time:

9:00am - 5:00pm, 9:30am - 5:00pm

Duration:

1 day

Attendance:

Full time

Qualification:

Certificate of Attendance

From: £270

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