Sales managers supervise, organise and plan the work
of sales teams. They work closely with marketing staff
and with field sales representatives, planning and
setting sales targets for teams and individual sales
Sales managers recruit and train sales staff, introduce new products or sales schemes, allocate sales areas, and compile and analyse sales data using a computer. They monitor performance and operate incentive schemes or devise other ways to motivate staff to reach their targets.
Some sales managers deal with a few major customers themselves, and might be called on to deal with any problems or complaints. A major part of the job is sending customer and market research information back to head office. Findings can have an impact on product development, manufacture or promotional strategies.
Working hours vary and will sometimes involve working
evenings and weekends.
The work combines office-based duties and extensive travel to visit sales representatives, customers and staff at head office. There could be nights or weekends away from home at trade fairs or exhibitions.
As a sales manager, you would need:
If you would like to know anything about Sales Manager that does not appear on Hotcourses, further information can be found below.
Managing and Marketing Sales Association (MAMSA)
PO Box 11
Tel: 01270 526339
The Chartered Institute of Marketing (CIM)
Tel: 01628 427500