Car Salesperson Careers

How to become Car Salesperson

What does a Car Salesperson do?

Car salespeople sell new or used cars. They may also sell other types of vehicles, such as motorbikes and vans. Duties vary according to the type and size of dealership, but may include: keeping the forecourt and cars clean and tidy; arranging advertising for the dealership; and telephoning prospective customers to tell them about new cars and deals.

Salespeople discuss the customers' needs and advise them on the most suitable vehicle. They arrange test-drives, negotiate and agree the sale price of cars, including any ‘trade-in’ price for the customers old car, agree on financial arrangements, which may include cash payment or a car loan. They also complete associated paperwork and pre-delivery inspection, delete cars from stock lists, place orders for new cars from manufacturers or buy in used cars.

In large dealerships, salespeople may work as part of a team specialising in one aspect of selling. In smaller garages they may be involved in all aspects of the work.

What's the working environment like working as a Car Salesperson?

Car salespeople usually work a basic 40 hour week, between 8am and 6pm, this will usually include weekend working. It is common to work longer hours, often into the evening.

The work is normally based in showrooms and offices. However, some time is spent outdoors, showing customers around cars on a forecourt, for example, or taking people out for test- drives.

What does it take to become a Car Salesperson?

To be a car salesperson you should:

  • be self confident and have an outgoing personality
  • be of smart appearance, with a polite, pleasant personality and a professional approach
  • be persuasive and enthusiastic without being overbearing
  • have a genuine interest in and knowledge of cars
  • have a good level of numeracy, able to work out costs
  • have good business sense
  • be able to work without supervision.

Car Salesperson Career Opportunities

There is a current trend to recruit, train and retain young, motivated and enthusiastic people.

Employers include franchised dealerships appointed by manufacturers to sell only new cars, as well as dealerships selling used cars or a combination of new and used cars.

As in any sales job, there is quite a high staff turnover. This is partly due to salaries being dependent on the number of cars sold and the pressure relating to that.

In large dealerships, promotion to posts such as showroom supervisor, senior sales advisor, sales manager or dealership administrator is possible. Self-employment by setting up a dealership is possible.

Further information

If you would like to know anything about Car Salesperson that does not appear on Hotcourses, further information can be found below.

Automotive Skills
93 Newman Street
Tel: 0800 093 1777

201 Great Portland Street
Tel: 020 7580 9122

Institute of the Motor Industry (IMI)
SG13 8PQ
Tel: 01992 511521

Facts and Stats:

  • There are one million people in the sales profession, excluding retail sales

  • Half of all sales people are in business-to-business sales.

  • Until something is sold, nothing happens (think about it).
  • The sales process in company IT may take three years.

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