Car salespeople sell new or used cars. They may also
sell other types of vehicles, such as motorbikes and
vans. Duties vary according to the type and size of
dealership, but may include: keeping the forecourt and
cars clean and tidy; arranging advertising for the
dealership; and telephoning prospective customers to
tell them about new cars and deals.
Salespeople discuss the customers' needs and advise them on the most suitable vehicle. They arrange test-drives, negotiate and agree the sale price of cars, including any ‘trade-in’ price for the customers old car, agree on financial arrangements, which may include cash payment or a car loan. They also complete associated paperwork and pre-delivery inspection, delete cars from stock lists, place orders for new cars from manufacturers or buy in used cars.
In large dealerships, salespeople may work as part of a team specialising in one aspect of selling. In smaller garages they may be involved in all aspects of the work.
Car salespeople usually work a basic 40 hour week,
between 8am and 6pm, this will usually include weekend
working. It is common to work longer hours, often into
The work is normally based in showrooms and offices. However, some time is spent outdoors, showing customers around cars on a forecourt, for example, or taking people out for test- drives.
To be a car salesperson you should:
There is a current trend to recruit, train and retain
young, motivated and enthusiastic people.
Employers include franchised dealerships appointed by manufacturers to sell only new cars, as well as dealerships selling used cars or a combination of new and used cars.
As in any sales job, there is quite a high staff turnover. This is partly due to salaries being dependent on the number of cars sold and the pressure relating to that.
In large dealerships, promotion to posts such as showroom supervisor, senior sales advisor, sales manager or dealership administrator is possible. Self-employment by setting up a dealership is possible.
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