Tourist Information Assistant Careers

How to become Tourist Information Assistant

What does a Tourist Information Assistant do?

Tourist information centre (TIC) assistants provide information, in person, in writing and on the telephone, in order to help customers make the most of their visit to the local area.

Usually working as members of a team, they use a range of reference material to answer enquiries and make bookings for customers. This may include a computer system, leaflets, brochures, timetables, guidebooks and national TIC reference kits. Bookings could include coach travel, theatre performances, places to visit, memberships or discount cards, events in the area, hotel and bed and breakfast accommodation, and sightseeing tours.

The work includes keeping the TIC neat and tidy, re-stocking free literature and saleable goods, mounting displays inside the centre or in the windows, answering enquiries, and keeping up-to-date with the accommodation, places to visit, activities and events in the area.

TICs also sell goods including guidebooks, postcards and stamps, local craft items, gifts and souvenirs.

What's the working environment like working as a Tourist Information Assistant?

Hours vary according to location. Most centres open daily in peak periods. Some TICs only open for the summer season.

Tourist information centre assistants may work weekends and bank holidays.

There are some full-time TIC assistant positions, but a lot of jobs are part-time and/or seasonal.

What does it take to become a Tourist Information Assistant?

To be a tourist information centre assistant you should:

  • have a smart appearance
  • have a pleasant, friendly manner
  • enjoy working with the general public
  • have good listening and questioning skills, both face to face and on the telephone
  • be able to work calmly and efficiently under pressure, and prioritise work
  • have a good general knowledge of the local area and its attractions/facilities
  • have enthusiasm for constantly updating your knowledge and skills
  • have computer/keyboard skills.

Tourist Information Assistant Career Opportunities

Most TICs are operated by local authorities, regional/area tourist boards or other local organisations. TICs are either situated in their own individual buildings or in a local authority office, library, museum, independent visitor attraction, port, airport terminal or motorway service area. A list of TICs can be found on the Britain Express website. Please see Further Information.

Seasonal or casual staff members may have the opportunity to move into a permanent position in the TIC. Full- or part-time staff are often promoted to supervisory or management positions if vacancies occur. There are sometimes opportunities to move into local authority tourism departments, regional or area tourist board posts or to other areas of the travel and tourism industry.

Further information

If you would like to know anything about Tourist Information Assistant that does not appear on Hotcourses, further information can be found below.

Vacancies may be advertised in local newspapers, jobcentres, in local authority job bulletins, which are available in libraries and other public offices and on the recruitment website for local government

Tourist Board Training Ltd
22A Eglinton Street
KA12 8AS
Tel: 01294 313006

Tourism Training Trust
Caernarvon House
19 Donegal Pass
Northern Ireland
Tel: 028 90 320625

The Institute of Travel and Tourism
PO Box 217
SG12 8WY
Tel: 0870 770 7960

Britain Express

English Tourism Council

Wales Tourist Board

People 1st
2nd Floor
Armstrong House
38 Market Square
Tel: 0870 060 2550

Facts and Stats:

  • France is the country most visited by tourists
  • Swimming is the most effective keep-fit activity, followed by cycling, rowing, gymnastics and judo
  • The British Airways London Eye is the largest big wheel in the world. Despite its 135 metre diameter, it is only the fourth largest structure in the city

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