Events managers or organisers plan, co-ordinate and publicise a wide range of promotional, corporate, educational, sporting and social events. They usually specialise in one or two areas, such as exhibitions, conferences, product launches, fundraising events, festivals, parties or wedding planning.
Events managers may work for an events management company or freelance, with clients hiring their services. Alternatively, organisations and businesses may organise their own events and employ an in-house events manager. Some people working for specialist suppliers within the events industry (such as venues, audio-visual production companies and catering/hospitality services) could also be seen to have an events management role.
In larger organisations, roles may be divided between sales and marketing, and operations, which involves overseeing the practical details, from the initial planning stages to running the event on the day. They may outsource some of the work to specialist suppliers, but events managers have overall control of the project and ensure that all the elements come together on schedule to create a successful event. Duties will vary according to the size and type of event, but typically include:
Events organisers are expected to work as many hours as are necessary to complete the project, although core hours are likely to be 9am to 5pm, Monday to Friday. In the run up to important deadlines, they may work outside normal office hours and can work up to 12 hours or more a day. They may need to attend events in the evenings and at the weekend, particularly in wedding and party planning.
Sales and marketing staff are likely to work in offices, but may need to travel to visit clients and promote events. Operations staff are also office-based, work but work closely with venues and suppliers. They may be expected to travel extensively at home and possibly abroad, including overnight stays away from home.
Organising events can also be a role undertaken by someone with other duties in an organisation. For example, their main role may be in sales and marketing, human resources or as a personal assistant, but they manage events when necessary.
To be an events manager you should:
Events management is a varied career; each project has different constraints and opportunities. A proven track record can lead to more senior positions, depending on a company's size and structure. It may be possible to move between organisations or into outsourcing firms or venues.
Promotion is possible by taking on extra responsibilities such as managing a small team, or specialising in one particular kind of event. As events managers take on more responsibility, they will manage more complex events with bigger budgets.
Typical employers may be hotels and leisure facilities; marketing departments of large companies; or specialist events companies. Self-employment or freelance consultancy work is also possible for those who have experience and an established network of contacts in the industry.
If you would like to know anything about Events Manager that does not appear on Hotcourses, further information can be found below.
Events Sector Industry Training Organisation (ESITO)
Tel: 01507 533639
The Association of British Professional Conference Organisers (ABPCO)
Charles House (6th Floor)
148-149 Great Charles Street
Tel: 0121 212 1400
Association of Exhibition Organisers (AEO)
113 High Street
Tel: 01442 873331
Tel: 01737 779928
The Chartered Institute of Marketing (CIM)
Tel: 01628 427500
Springboard UK Ltd
Business Tourism Partnership