Web content editors/managers are responsible for
researching, producing and proofing material (images
and text) that appears on a website. Once published,
they maintain the information to keep it up to date. They
work closely with web developers, web designers and
other professionals to coordinate the site content and
ensure it reflects the needs of the organisation it
One of the key requirements for editors/managers is to understand the site's target audience. This allows material to be written and presented in such a way as to appeal to that group and maximise the website's potential.
Websites may be published externally on the world wide web (internet), and internally on company intranets. The type of content can vary widely but some examples include: company newsletters; interactive multimedia, product advertising and retail catalogues; local, national and international news reports; college and university publicity; online public information and government services.
Although duties may be combined as one job, the tasks for each are slightly different, as outlined below:Content editor:
Web content editors/managers work 35 to 40 hours a
week, Monday to Friday. Overtime may be necessary to
meet particular deadlines.
Editorial work is office based at a computer workstation. There may be some out-of-office work, for instance going out to research information or interview people for features. Similarly, content managers are mainly office based with some travel to meet clients and give presentations.
As a content editor/manager, you need:
Prospects are excellent for experienced content editors,
as more and more organisations seek an online
presence. In addition, there are local and national
government initiatives to make all public services
accessible online. Job adverts for editors/managers
regularly appear in the local and national press, as well
Employers range from small businesses with one person dealing with all aspects of the job to large organisations with a team of content editors. As mentioned in the Entry section, editors and content managers with web design skills are in a very strong position, as many jobs combine the writing and design role.
Career progression routes depend upon the organisation's size and structure. Options include editorial team management, web project coordination, technical development and wider information planning and policy roles.
With further training, there may be the option to move into related areas, such as website development, training, marketing or public relations. There is also scope for freelance work.
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