Search all articles

About the author

Rachel Bilson

Rachel has worked in recruitment and marketing for education for the last 15 years. She has coordinated government campaigns to recruit teachers for maths and science and managed student recruitment from East Asia for two of the UK's leading universities. In her current role at London College of Communication she is developing short courses and professional training, drawing on the College's expertise as a world-leader in communication education. Between 2005 and 2007 Rachel took a break from daily slog to teach English in Japan. She still misses the food.

Browse articles

Ben Tucker – the advertising guru

By Rachel Bilson 16th March 2016

When we asked London College of Communication to find us an expert on advertising, what we didn’t think they’d give us was a forerunner in the advertising industry, who runs his own agency and has experience working for big brands such as Mars and Audi. Here’s how Rachel Bilson...

Adipat Virdi – the digital marketing master

By Rachel Bilson 4th March 2016

Digital marketing is a relatively new industry and as such experts in it have generally come from varied and sometimes unexpected backgrounds. We asked Rachel Bilson from London College of Communication to find us someone who would inspire people with their expertise so when...

The stories behind the TV adverts

By Rachel Bilson 19th February 2016

Some of the best adverts can see some simple, but the creative development and research can be considerable and extensive.  Find out some of the stories behind the best-loved adverts.   Levis 501s ‘Laundrette’, 1985 Such an archetypal advert of the...

The latest digital marketing trends (so you can be star student on your course!)

By Rachel Bilson 19th February 2016

When it comes to digital marketing trends can be fleeting and probably in the process of just writing this sentence more will be revealed but if you can clue yourself up on these main ones, you'll definitely impress your teacher and fellow classmates...   ...

A brief history of some of the world’s biggest social networks

By Rachel Bilson 19th February 2016

We’ve all heard of good ol’ Facebook and Twitter but if you really want to show you know your stuff when it comes to social media, have a read up on some of these…   Site: QQ Country:  People’s Republic of China Users: 829 million QQ...

Daniel Nelson - the social media prophet

By Rachel Bilson 10th February 2016

Here on the editorial desk, we’re the first people in the office to admit we spend a lot of time on the likes of Facebook, Twitter and Instagram (erm, it’s all part of the job right?) but while we could scroll through timelines all day, we can’t really call ourselves ‘experts’...

Our guide to digital marketing

By Rachel Bilson 13th January 2015

Digital marketing is any kind of potential or current customer engagement that takes place online, via text message or TV channels. It is an exciting place to work, with new technologies and applications being launched daily you need to be responsive, innovative and creative to...