For many females, beauty is something that enters their lives at a relatively young age and stays with them throughout their lifetime. Such is the effect of the industry that it’s estimated that women spend roughly $15,000 throughout their lives on make-up.
As trends and standards change within beauty, so do people’s decisions as they incorporate new practices into their own regimes. However, it is worth noting that there is one aspect of beauty that hasn’t budged or succumbed to being out of trend with both men and women – beauty therapy.
Whether it’s massages, mani-pedi’s or electro-therapy treatments, beauty therapists have been a firm fixture within a multibillion dollar industry that is always on the hunt for the next best thing.
Rhoda Redd, a beauty therapist, knew her strengths were in science. It wasn’t until her A-Levels that she realised she may not be applying science to her career how she anticipated.
‘I was actually better at a vocation surrounding these subjects. Many don't associate beauty with science but there was a cosmetic science course I was originally interested in that led me to beauty. Once I realised I was better with my hands I looked for similar courses and found the Fisci course at the London College of Fashion in Beauty Therapy and Spa management. It used both practical and theoretical classes to teach us everything we need to know about the industry. As a result of this two-year course, I am trained in massage therapy, waxing, body treatments, facial treatments and hold many industry qualifications for training; Guinot, Decleor, Dermalogica, Spa find, Jane Iredale, to name a few,’ she said.
Being qualified in a number of disciplines naturally means that Redd comes into contact with a number of clients and has built her understanding up of beauty therapy being more than just a service or an occasional treat.
‘Beauty therapists really help to boost confidence by improving the physical appearance of our clients. Depending on the treatment we also spend a lot of time talking to our clients, so they confide in us. We impact lives more than people would think on a daily basis! We’re kind of like counsellors,’ she explained.
Go to any bustling hair salon and you’ll see evidence of this. My very own, which sits among a parade of shops, is like a world of its own. Frequent customers speak so expressively as they relay every fine detail of their story, whilst others prefer to have a natter about the latest in pop culture, the news etc. Regardless of what they discuss, the one common thread among these women is that they leave with a bounce in their step and radiate confidence. This would suggest a connection between beauty therapy and wellbeing, which is something Redd confirmed.
‘There's a link between looking good and feeling good. For many, beauty habits are prioritised. Even during a recession, this industry continued to grow, and now with men's grooming, as well as non-surgical treatments becoming more affordable and accessible, there's always a demand for our existing skills, and an opportunity to gain new skills too.’
In short, by making us feel good.
Beauty therapists are at the helm of this movement and the fact that their place within the industry has never faltered, suggests that there’s a consistent demand. This is great for someone considering a career in beauty therapy, however there is a more important responsibility that I suppose comes through on the job.
The effects of some treatments can promote positive mental wellbeing that extends far beyond good self-esteem or feeling confident. Being able to help people relax and promote a calm state of mind can then lead to increased productivity within their professional and personal life. Having this effect on an individual is sometimes the ultimate perk of the job. Beauty therapists are trusted within people’s personal spaces and the rapport you build contributes to their wellbeing.
It also means that you encourage people to practice self-love. This can be done in many ways. Applying make up on a daily basis either for work or for an occasion could be a way people practice self-love. But when the reigns are loosened and you’re allowed to pamper an individual, you take people away from reality for a little and the effects can last far beyond the walls of a salon or spa as Redd notes.
‘When you feel good you can project that feeling and aura to everybody you meet. I think that's a pretty awesome way to positively impact the world.’
Want to make a significant difference to people’s wellbeing and enjoy beauty? You may want to explore a career in beauty therapy
Safeera is Editor of Whatuni and a journalist from Kingston University. Always the inquisitive, her writing spans across a number of areas such as sustainability, fashion, lifestyle and now education. Her belief that you never stop learning and passionate nature has taken her to New York City as part of her degree and across the airwaves on national radio talking about the issues that matter to her.