How to use social media to improve career prospects
Safeera Sarjoo

How to use social media to improve career prospects

It’s time to overhaul the way you use your networks

First published date February 20 2018 Amended date February 20 2018

We all have at least one social network. Whether you keep in touch with your family on Facebook or respond to provoking news on Twitter, different networks are used for different purposes.

However, if you’re considering a career change or looking for a new job, it’s not uncommon for prospective employers to run a quick search for you on Google. If they’re able to locate you, chances are they will stumble on your social networks.

An obvious solution to not having prospective employers pry through your accounts is to activate privacy settings. Or you could do what some of us on the editorial desk have done and use social media to your advantage so that you showcase the very best of yourself and make an incredible impression.

Not sure how to? We’ve broken down some best practice tips for each network below:


Use Facebook to carve out your personality

Mark Zuckerberg’s creation now has over 2 billion monthly active users. With a surge in older demographics using this platform to keep in touch with family and friends, you’re most likely to have an idea of what an individual is like based on their Facebook profile. Most of the time, hiring managers want to find out whether or not a candidate will fit in with their company culture and wider teams. Your Facebook profile will be a big indicator of this.


Instagram; A creative playground

As of September 2017, Instagram was reported to have 800 million new monthly active users, with 500 million using the service on a daily basis. Employers within creative spaces will be curious to see how people make use of the platform. With its heavy use of visuals and videos, Instagram presents a great opportunity for people to showcase their creativity using a range of functions both old and new.


Showcase your professionalism through LinkedIn

This is by far the most frequently used network by professionals and if there’s one thing you should bear in mind when using this network, it’s honesty.

Your LinkedIn profile is a good way for employers to cross reference your CV to ensure the information on there is accurate – so make sure there are no little white lies that you can get caught out on. This is also your chance to make use of functions like endorsements where you can get your professional network to weigh on your work ethic, and personal characteristics, which helps employers build a better picture of who you are.


Reach the wider world with Twitter

How you interact with people outside of your immediate network is just as important for employers. This shows them how you’re likely to engage with customers in tricky and sometimes heated situations. You’ll encounter a lot of this on Twitter and having an open profile will allow recruiters and employers to learn more about your wider interests by paying attention to the types of discussions you get involved with, but how you treat other people virtually too. You can get some Twitter training with a number of courses here.



If you’re new to social media, then why not sign up to a course that teaches you the basics before honing your profile for potential employers? 

Safeera Sarjoo

Safeera is Editor of Whatuni and a journalist from Kingston University. Always the inquisitive, her writing spans across a number of areas such as sustainability, fashion, lifestyle and now education. Her belief that you never stop learning and passionate nature has taken her to New York City as part of her degree and across the airwaves on national radio talking about the issues that matter to her.