Postgraduate Hot Topic: Multimedia research
The idea of computer-generated smell, known as olfactory data, is fast becoming a reality. It’s an area of multimedia research that is generating interest right across the industry, as its possibilities seem endless. The idea that, through use of multiple media objects, consumers could be reached on a multi-sensory level is a tantalising one. Traditionally, media objects have engaged just two of our senses, namely our sight and hearing. Not for much longer it seems.
Olfaction, or smell, is one of the last challenges that multimedia applications have to conquer. The...
