Postgraduate Hot Topic: Why we buy
To be successful in business, it doesn’t hurt to know a fair bit about how your potential consumers make decisions, and what can negatively or positively affect this process. As such, in the spirit of crossover research at postgraduate level, business is working with behavioural psychology to help it achieve some of its key aims. Dr James Intriligator at Bangor University examines the ways in which postgraduate researchers in the relatively new field of consumer psychology are helping businesses better understand the people they are trying to sell to.
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The appeal of postgraduate diplomas and postgraduate certificates
Many of us feel tempted to arm ourselves with another qualification later in life, or to qualify in a different subject area to our initial degree choice. Postgraduate diplomas and postgraduate certificates are emerging as increasingly popular ways to do this. Why? Because they can be a time-friendly way to fast-track a change of career or qualify in a completely new field…
If you have a good bachelor’s degree under your belt and find your interest wandering to a new field of study, but don’t want to commit financially or practically to a more intensive...
