This workshop is for those with little or no experience of writing for a specific market, from sales staff to junior PR executives, and those just starting to take on editorial responsibilities. It is tailored to their daily work and delivers a lot of practical writing sessions. Content includes: how understanding their reader and their market affects the content and style of writing, guidelines on writing clearly and succinctly, structuring their writing to include the key facts, jargon - help or hindrance, writing captions, competition blurbs and special offers, emails that get read, why they need to write to a house style and getting the words and the grammar right.