* mandatory
Designed for recent graduates or practising managers who are already familiar with basic marketing concepts, this programme will enable students to develop advanced knowledge and understanding of contemporary and complex strategic challenges facing marketers, and to deepen their insights in the theory and practice of specialist aspects of marketing; the programme will develop students� critical thinking, research and communications skills and, uniquely, will feature consultancy projects as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers; the programme is recognised by the ESRC.
Strategic marketing; strategic management; marketing analytics; plus a live consultancy project, dissertation and specialist elective modules, eg: retail marketing; e-marketing; strategic brand management; and marketing communications.
| Starting | How long | Days you attend | Details | Where | Class info | Price |
|---|
|
Sep Oct |
1 years |
Full time | No application date provided |
Birmingham, B15 2TT |
N/A |
£4500 per year |
|
*More info: £4500 per year |
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Taught
University of Birmingham
Management Studies / Science, Marketing, Strategic Studies
I loved going to this university it was the best decision i ever made!...more
2 Hotcourses user(s) found the following review helpful.There are very many enthusiastic lecturers and class teachers to help make this course interesting. the course iteself has many different modules, it has a statistic based module, a european module, "pure" maths , environmental economics, f...more
The course is easy as long as you put the work in. Lecture time is minimal, around 5 hours per week, so the majority of the work is done on your own, at home, preparing for the lectures. some basic knowledge of the subject is useful, but no...more
The course was demanding to say the least, encouraged self-study as well as attending more lectures than most courses, of which the majority were interesting and relevant to the course. I found that the lecturers were easy to approach and a...more
1 Hotcourses user(s) found the following review helpful.A well paced course with plenty of options to cater for all interests. Challenging, as you would expect, with a fantastic range of staff interests. Includes Russian language course - from non-speaker to fairly fluent reader in one year....more
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UPDATED on 08 Mar 2012: "The Strategic Marketing and Consulting MSc" offered in Birmingham by University of Birmingham.
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